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Critical Business Skills for Success

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376 Videos in Business Skills

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The Creative Person - Practice and Passion
What, exactly, is creativity? Take a closer look at what makes a creative person in this introductory lecture that explores ancient ideas about creativity (including the muses of the ancient Greeks); debunks common myths about the sources of creativity; and…
How to Segment a Market
Episode 50 of Critical Business Skills for Success Series
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with…
Why Zebras Don't Get Ulcers - With Robert Sapolsky
Part of the Series: Stanford Executive Briefings
Tackling the serious topic of stress in his famously entertaining manner, Professor Sapolsky sets the stage on a Kenyan savannah, with a hungry lion in hot pursuit of a terrified zebra. As he explains, the zebra's fight-or-flight response channels essential…
Strategy Is Making Choices
Episode 1 of Critical Business Skills for Success Series
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
Mindset, Motivation and Leadership - With Carol Dweck
Part of the Series: Stanford Executive Briefings
People are fairly evenly divided between those with either a growth or a fixed mindset about intelligence and talent. And leaders' mindsets, Professor Dweck shows, influence their ability to grow on the job and to develop successful teams. Leaders with…
Investing Skill, Strategy, and Temperament
Part of the Series: The Art of Investing
Welcome to a boot camp on investing! Discover the influences that led Professor Longo to a career in finance. Then meet some of the major figures you will study in the course. Survey the key principles and strategies that built…
The Power of Persuasion by Robert Cialdini
Part of the Series: Stanford Executive Briefings
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the…
Accounting and Finance—Decision-Making Tools
Episode 25 of Critical Business Skills for Success Series
This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.
The Sturgeon Queens - Four Generations of a Jewish Family Business in New York
Four generations of a Jewish immigrant family create Russ and Daughters, a Lower East Side lox and herring emporium that survives and thrives. Produced to coincide with the 100th anniversary of the store, this documentary features an extensive interview with…
The Man Who Discovered Capitalism - The Life and Ideas of Influential Economist Joseph Schumpeter
Joseph Schumpeter (1883-1950) coined the term "creative destruction" and generations of economists have adopted it as a shorthand description of the free market's messy way of delivering progress. Schumpeter believed capitalism would be destroyed by its successes and would spawn…
Benjamin Graham and Value Investing
Part of the Series: The Art of Investing
Many of the most successful investors of the 20th and early 21st centuries were hugely influenced by the work of Ben Graham, the pioneer of value investing. Study the underpinnings of his proven philosophy, including the contrasting strategies of the…
Warren Buffett: Investing Forever
Part of the Series: The Art of Investing
Explore the celebrated career of Warren Buffett, one of the world's richest people thanks to his disciplined approach to buying and selling companies. Learn how Buffett modified the strategy of his mentor, Ben Graham, by searching out high-quality companies with…
How Apple Raises Competitive Barriers
Episode 2 of Critical Business Skills for Success Series
Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market.
Strategy by Design - How Design Thinking Builds Opportunities by Tim Brown
Part of the Series: Stanford Executive Briefings
Successful innovations must be desirable to consumers, technically feasible, and viable from a business point of view. But how do you meet these requirements? Tim Brown advocates using the three stages of "design thinking": inspiration, ideation, and implementation. For inspiration,…
The New Business of Paradigms - Second Edition
Joel Barker's The New Business of Paradigms - Second Edition is now available. The following improvements have been made to this best-selling program: Shorter and a more focused message. The result is a fast moving, visually stunning program that will…
What Is Marketing?
Episode 49 of Critical Business Skills for Success Series
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four…
Creative Confidence - How to Drive Innovation in Yourself and Others by David Kelley
Part of the Series: Stanford Executive Briefings
Program Highlights The false premise of the "creatives" vs. the "non-creatives." How a bias to action rather than a reflex for planning speeds successes. How to achieve a structure that makes the creative process sustainable. David Kelley's human-centered "design thinking"…
Lateral Thinking Is a Survival Skill
First, investigate the evolutionary history of creativity in human beings and the fascinating paradox of conformity and creativity - both essential to the survival and development of our species. Then, learn about how modern education approaches creativity in our youth,…
Human Resources Strategy
Key Topics Human Resources Sainsbury's General Mills Soft HRM Hard HRM HR Strategy What's meant by a human resources strategy? How does it work in practice? Clip #1: "Introduction" - Clip #2: "Case Study 1 - HR Objectives and Strategy…
5 videos
Leadership BS - Fixing Workplaces One Truth at a Time
Part of the Series: Stanford Executive Briefings
Program Highlights 35% of US employees would rather get their boss fired than receive a big raise. More employees are actively sabotaging their employers than the few who are working hard. Narcissism and dishonesty are common traits of our most…