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388 Videos in Business Skills

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The Creative Person - Practice and Passion
What, exactly, is creativity? Take a closer look at what makes a creative person in this introductory lecture that explores ancient ideas about creativity (including the muses of the ancient Greeks); debunks common myths about the sources of creativity; and…
Investing Skill, Strategy, and Temperament
Part of the Series: The Art of Investing
Welcome to a boot camp on investing! Discover the influences that led Professor Longo to a career in finance. Then meet some of the major figures you will study in the course. Survey the key principles and strategies that built…
Mindset, Motivation and Leadership - With Carol Dweck
Part of the Series: Stanford Executive Briefings
People are fairly evenly divided between those with either a growth or a fixed mindset about intelligence and talent. And leaders' mindsets, Professor Dweck shows, influence their ability to grow on the job and to develop successful teams. Leaders with…
The Power of Persuasion by Robert Cialdini
Part of the Series: Stanford Executive Briefings
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the…
Benjamin Graham and Value Investing
Part of the Series: The Art of Investing
Many of the most successful investors of the 20th and early 21st centuries were hugely influenced by the work of Ben Graham, the pioneer of value investing. Study the underpinnings of his proven philosophy, including the contrasting strategies of the…
Warren Buffett: Investing Forever
Part of the Series: The Art of Investing
Explore the celebrated career of Warren Buffett, one of the world's richest people thanks to his disciplined approach to buying and selling companies. Learn how Buffett modified the strategy of his mentor, Ben Graham, by searching out high-quality companies with…
The Man Who Discovered Capitalism - The Life and Ideas of Influential Economist Joseph Schumpeter
Joseph Schumpeter (1883-1950) coined the term "creative destruction" and generations of economists have adopted it as a shorthand description of the free market's messy way of delivering progress. Schumpeter believed capitalism would be destroyed by its successes and would spawn…
Strategy Is Making Choices
Episode 1 of Critical Business Skills for Success Series
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
What Is Marketing?
Episode 49 of Critical Business Skills for Success Series
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four…
The Sturgeon Queens - Four Generations of a Jewish Family Business in New York
Four generations of a Jewish immigrant family create Russ and Daughters, a Lower East Side lox and herring emporium that survives and thrives. Produced to coincide with the 100th anniversary of the store, this documentary features an extensive interview with…
Why Zebras Don't Get Ulcers - With Robert Sapolsky
Part of the Series: Stanford Executive Briefings
Tackling the serious topic of stress in his famously entertaining manner, Professor Sapolsky sets the stage on a Kenyan savannah, with a hungry lion in hot pursuit of a terrified zebra. As he explains, the zebra's fight-or-flight response channels essential…
How to Segment a Market
Episode 50 of Critical Business Skills for Success Series
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with…
Emotional Intelligence in the Workplace
Episode 39 of Critical Business Skills for Success Series
What does it take to cultivate great working relationships? The answer: emotional intelligence. Learn how developing emotional intelligence can have a powerful impact on your ability to work well with others. Along the way, you'll learn about different types of…
Fisher and Price: The Growth-Stock Investors
Part of the Series: The Art of Investing
Turn to the fathers of growth investing, Philip Fisher and T. Rowe Price, Jr.. Discover how to tell growth stocks from value stocks. Then learn to spot signs that a stock is worth holding over the very long term, which…
Lateral Thinking Is a Survival Skill
First, investigate the evolutionary history of creativity in human beings and the fascinating paradox of conformity and creativity - both essential to the survival and development of our species. Then, learn about how modern education approaches creativity in our youth,…
Accounting and Finance—Decision-Making Tools
Episode 25 of Critical Business Skills for Success Series
This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.
What Trader Joe’s Doesn’t Do
Episode 4 of Critical Business Skills for Success Series
Passionate customers, tremendous profits, happy employees--the Trader Joe's grocery chain is a powerful business success story. Discover how their secret for success lies in their use of trade-offs to make it hard for imitators and to mitigate the negative effects…
Understanding the Time Value of Money
Episode 31 of Critical Business Skills for Success Series
Begin your focus on finance with an insightful look at the time value of money. Along with basic concepts and terminology (including risk and present/future value), you'll learn about the five types of cash flows that should be in the…
Marketing Communications That Work
Episode 58 of Critical Business Skills for Success Series
Add to your "marketing toolkit" some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board's famous "Got Milk" campaign. Also, get tips on…
Becoming a Great Investor
Part of the Series: The Art of Investing
Survey the shifting fortunes of one famous company that over the course of a century made it appeal to almost every type of investor covered in this course. Then go through a detailed checklist that reveals the investment approach that…