Professor at Harvard Business School

Professor at Harvard Business School >

56
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Accounting and Finance—Decision-Making Tools
Episode 25 of Critical Business Skills for Success Series
This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.
How to Segment a Market
Episode 50 of Critical Business Skills for Success Series
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with…
Customer-Focused Pricing
Episode 57 of Critical Business Skills for Success Series
One of the most important decisions anyone in marketing will make is how to price your product and service. Here, Professor Hamilton reveals the information marketers use to settle on prices; how customers evaluate prices; and how price discrimination, price…
What Is Marketing?
Episode 49 of Critical Business Skills for Success Series
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four…
Understanding the Time Value of Money
Episode 31 of Critical Business Skills for Success Series
Begin your focus on finance with an insightful look at the time value of money. Along with basic concepts and terminology (including risk and present/future value), you'll learn about the five types of cash flows that should be in the…
Emotional Intelligence in the Workplace
Episode 39 of Critical Business Skills for Success Series
What does it take to cultivate great working relationships? The answer: emotional intelligence. Learn how developing emotional intelligence can have a powerful impact on your ability to work well with others. Along the way, you'll learn about different types of…
When Netflix Met Blockbuster
Episode 6 of Critical Business Skills for Success Series
Netflix's ultimate domination of the video rental market is a classic example of disruptive innovation: a serious threat to traditional business--and often the hardest to respond to.
Targeting a Market Segment
Episode 51 of Critical Business Skills for Success Series
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you'll learn key rules of targeting. One rule is: Don't try to please customers outside your target. Another: Always…
Leading Real Organizational Change
Episode 47 of Critical Business Skills for Success Series
The one unavoidable part of an organization: change. After investigating the three essential ingredients of organizational change, focus on the kind of practical steps you can take to achieve change in your organization. Among them: how to make it about…
How Investors Use Net Present Value
Episode 33 of Critical Business Skills for Success Series
What exactly do we mean by "value"? First, learn the true meaning of value and its overarching importance in finance. Then, investigate three different approaches for evaluating investment opportunities: the payback method; the book rate of return method; and the…
Innovative Marketing Research Techniques
Episode 60 of Critical Business Skills for Success Series
Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographies, and…
The Trade-Off between Risk and Return
Episode 32 of Critical Business Skills for Success Series
In this lecture on the trade-off between risk and return, Professor Sussman introduces you to several important financial models businesses use every day. These include the Nobel Prize-winning Capital Asset Pricing Model, which is a means for formally unifying an…
Why the Income Statement Matters
Episode 27 of Critical Business Skills for Success Series
Income statements are the statements most widely cited in popular business news. First, learn how income is measured under general accounting principles. Then, explore how income statements are organized to reflect everything from revenue to operating expenses. Finally, examine four…
The Art of Effective Communications
Episode 40 of Critical Business Skills for Success Series
Cultivate stronger communication skills with this engaging lecture that covers three burning communication needs in an organization and introduces you to six critically important lessons every effective communicator should follow.
How to Analyze a Cash Flow Statement
Episode 28 of Critical Business Skills for Success Series
What makes statements of cash flows the most important financial statements you'll encounter? Professor Sussman explains the differences between revenues, profits, and cash flows; discusses the three separate sections of a statement of cash flows; and uses two intriguing anecdotes…
Weighing the Costs of Debt and Equity
Episode 35 of Critical Business Skills for Success Series
Explore the world of trade-offs and learn why issuing debt instead of equity can actually increase the value of a firm; why you should always consider the Weighted Average Cost of Capital of your investments; and how convertible bonds attempt…
How to Value a Company’s Stock
Episode 36 of Critical Business Skills for Success Series
All investors should know how to make value-creating decisions. Round out your introduction to accounting and finance with a recap of the fundamental tools of the trade. By applying these tools to specific examples involving major companies, you'll cement your…
Handling Workplace Conflict
Episode 45 of Critical Business Skills for Success Series
Much of one's success in an organization depends on how well one manages conflict with others. Professor Longenecker guides you through two primary types of conflict and three levels where they occur. Then, he offers ways to avoid or better…
Why Did Disney Buy Pixar?
Episode 8 of Critical Business Skills for Success Series
Turn now to corporate strategy, which involves determining where to compete, not how. Explore the corporate strategies of horizontal and vertical integration (and their two types) in the context of Disney's acquisition of Pixar animation studios. As a multi-business unit…
How to Interpret a Balance Sheet
Episode 26 of Critical Business Skills for Success Series
Using a balance sheet from Intel as your case study, survey the significance of specific items that typically appear on balance sheets, including current assets and intangible assets. Also learn how to read balance sheets for clues about an organization's…