Professor at Harvard University

Professor at Harvard University >

268
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How to Segment a Market
Episode 50 of Critical Business Skills for Success Series
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with…
Mindlessness: The Default Setting
Episode 1 of Practicing Mindfulness: An Introduction to Meditation Course
Do you control your mind, or does your mind control you? Investigate how the mind operates and the condition of mindlessness: the pervasive swirl of thoughts and judgments that separate you from the world around you. Consider the possibility of…
History's Mysteries
Episode 1 of The Inexplicable Universe
Begin this journey by taking a closer look at concepts that were once unexplainable but are now better understood. You'll focus on two such former mysteries: the existence of an invisible "aether" through which light and sound were believed to…
Mindfulness: The Power of Awareness
Episode 2 of Practicing Mindfulness: An Introduction to Meditation Course
Explore the notion of mindfulness: nonjudgmental attention to experience: as it occurs in everyday life and as a deliberate practice. Note the many benefits of mindfulness practice, from the freedom to choose how you respond to life, to releasing detrimental…
From Britannia to Britain
Episode 1 of Story of Medieval England
A discussion of how the geography of Britain has shaped political events over the centuries introduces you to the significance of English history between the 5th-century fall of the Roman Empire and the 1485 advent of the Tudor Dynasty.
Accounting and Finance—Decision-Making Tools
Episode 25 of Critical Business Skills for Success Series
This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.
What Is Writing?
Episode 1 of Writing and Civilization
It has been said that writing exists only in a civilization and a civilization cannot exist without writing, but is that accurate? Consider the validity of this statement and examine several of the critical functions that writing has served during…
Ancient Cave Art—Chauvet, France
Episode 2 of 30 Masterpieces of the Ancient World Series
Step back more than 30,000 years as you view some of the earliest known art in the world-- a fabulous gallery of animals painted on the cave walls at Chauvet. These paintings tell us something profound about the Paleolithic mind…
The Spooky Universe
Episode 2 of The Inexplicable Universe
Did you know that electrons have never actually been observed by scientists to this day? Or that quarks can only be studied in pairs? Or that as you travel faster or find yourself in a higher gravity, time ticks more…
Where Do We Come From?
Episode 1 of 30 Masterpieces of the Ancient World Series
What are the common themes of ancient art? Why is ancient art relevant today? What makes a masterpiece? Before you begin your journey through the world of ancient art, consider why ancient art matters, what it tells us about different…
Why Time Is a Mystery
Episode 1 of Mysteries of Modern Physics: Time Series
Begin your study of the physics of time with these questions: What is a clock? What does it mean to say that "time passes"? What is the "arrow of time"? Then look at the concept of entropy and how it…
Roman Britain and the Origins of King Arthur
Episode 2 of Story of Medieval England
The collapse of the Roman rule, arrival of barbarian raiders and settlers, and resistance to Germanic immigration serve as a backdrop to tantalizing mystery. Examine the evidence as to whether the unidentified champion who temporarily halted the advance of the…
What Is Marketing?
Episode 49 of Critical Business Skills for Success Series
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four…
Expectations: Relinquishing Preconceptions
Episode 3 of Practicing Mindfulness: An Introduction to Meditation Course
This episode introduces the practice of meditation as a tool for developing mindfulness. Here, distinguish the true nature of mindfulness meditation from common preconceptions about it, revealing its capacity to instill a deeper connection to reality, as well as cultivating…
Preparation: Taking Moral Inventory
Episode 4 of Practicing Mindfulness: An Introduction to Meditation Course
In approaching meditation, consider the interconnections of ethical behavior with the development of mindfulness and the shaping of personal character. Drawing from the Buddha's teachings, explore five precepts of behavior that are conducive to the greatest benefits of meditation practice,…
The Fuþark—A Germanic Alphabet
Episode 4 of Writing and Civilization
Runes are often mistakenly thought to be a semimagical system of signs used for divination and ritual, but nothing could be further from the truth. Look at the real history of the Runic alphabet--also known as the Futhark --as a…
Culture, Biology, or Both?
Episode 1 of Music and the Brain Series
Explore the distinction between music and musicality. While musical styles change, musicality is the stable array of mental processes that underlie our ability to appreciate and produce music. Begin by looking at our capacity for relative pitch perception, asking why…
Emotional Intelligence in the Workplace
Episode 39 of Critical Business Skills for Success Series
What does it take to cultivate great working relationships? The answer: emotional intelligence. Learn how developing emotional intelligence can have a powerful impact on your ability to work well with others. Along the way, you'll learn about different types of…
The Early Anglo-Saxon Kingdoms
Episode 3 of Story of Medieval England
See how the victories of the shadowy figure possibly identified with Arthur offered only temporary stability, with the initiative soon shifting to the Germanic immigrants. Examine what we know about the societies that produced them and how their laws and…
Where Did Our Alphabet Come From?
Episode 3 of Writing and Civilization
Most alphabets in use today are derived from one script developed over 4,000 years ago. What accounts for the vast popularity of the Roman or Latin alphabet? This episode takes you back to ancient Egypt as you investigate the origin…