Catherine O'Brien

Catherine O'Brien >

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The Power of Persuasion by Robert Cialdini
Part of the Series: Stanford Executive Briefings
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the…
How Great Companies Achieve Extraordinary Results - With Ordinary People by Charles O'Reilly III
Part of the Series: Stanford Executive Briefings
How can corporations get the most out of their employees? Charles O'Reilly challenges the prevailing wisdom that companies must chase and acquire top talent in order to remain successful. He argues that companies need to abandon the obsession with hiring…
Staying Out of Legal Trouble
Protect your content and your brand--and stay out of hot water at your site. Know your organization's risk for liability for defamation or copyright infringement, particularly in user-generated content. Current privacy policy requirements and other privacy issues are also covered.
Mobile Strategies
Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver their message to mobile devices. Here's how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies.
Harnessing the Power of Blogs
As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how…