Mauricio Quijano

Mauricio Quijano >

9
Videos
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The Power of Persuasion by Robert Cialdini
Part of the Series: Stanford Executive Briefings
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the…
Strategy for Transformational Change - With Brad Smith
Part of the Series: Stanford Executive Briefings
When Brad Smith took over as CEO, Intuit founder Scott Cook advised him to "Question everything." Using this as his mantra, Smith set out to create innovative business structures that built on Intuit's strengths and retained market dominance in spite…
Influence - How to Build Effective Relationships and Allies by Carole Robin
Part of the Series: Stanford Executive Briefings
As work increasingly cuts across boundaries, it's necessary for you to in uence people at all levels of your organisation in order to get your job done. Whether it's your boss (or your boss's boss!), peers or direct reports, Carole…
Creating Winning Social Media Strategies - With Charlene Li
A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks,…
Winners (Don't) Take All by Margaret Neale
Program Highlights What NOT to learn from experience. Where your greatest source of power dwells. Why you might knowingly and voluntarily take a bad deal. Negotiations have two dimensions: the creation of value, and the claiming of that value. Negotiators…
Scaling Up Excellence - With Dr Robert I. Sutton
Program Highlights Why what got you here is not what is going to get you there. The solution to bad teams? Cut them in half. Why bad must be eradicated before good can spread. Scaling is never quick and easy--it…
The Risk Matrix - How to Manage Innovation Risk and Reward by George Day
Part of the Series: Stanford Executive Briefings
How do growth leaders such as Procter & Gamble, GE, and Amazon consistently achieve above-average organic growth? These companies pursue a disciplined, systematic process that distributes innovations across a spectrum of risk, ensuring that they balance incremental growth with breakthrough…
Customer-Centric Innovation - With Lara Lee
Part of the Series: Stanford Executive Briefings
Listen to your customers, understand what's bothering them, solve their problems, fulfill their dreams, let them know you care, and put them at the center of your growth plan. According to Lara Lee, this intensive customer focus is the most…
Creating Infectious Action - With Jennifer Aaker
Part of the Series: Stanford Executive Briefings
Program Highlights The nuts and bolts of using social media for viral marketing. What causes one campaign to become infectious while another fails. When "reversing the rules" can work to your advantage." An emerging trend in brand development is a…