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Inside China Collection

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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Motivation Theories
How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates - or demotivates - them? Clip #1: "Part 1: A Brief Guide to…
3 videos
Inside China 1: The Rise Of A Superpower
Part of the Series: Inside China Collection
How has China transformed, inside 30 years, from developing nation to the world's next largest economy after the USA? Includes interviews with historians, eye-witnesses and party officials. TIANANMEN SQUARE A dramatic turning point was the Tiananmen Square massacre in 1989…
Organizational Cultures
Key Topics Culture Group Norms Power Culture Role Culture Task Culture People Culture What's meant by the culture of an organisation? What are "group norms"? How do these invisible factors influence the way a business works? Clip #1: "Introduction: The…
3 videos
Impact of Tourism: Thailand
Part of the Series: Sustainable Tourism Collection
Beautiful beaches, wonderful scenery and friendly people -- Thailand seems the ideal tourist destination. But what don't they tell you in the holiday brochure? The Thai tourist authority is pushing "ecotourism", which, in theory at least, doesn't damage the environment.…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
The Great IT Horror Story
This film tells the story of how a computer project drove one company almost to bankruptcy. Comic distributor Craven Books bought a new IT system with the aim of improving its efficiency. But the system was over-ambitious - they went…
Impact Of Globalisation: Food
Key Topics Globalisation Of Food Migrant labour in the EU European Union How the clean, bright displays in our supermarkets hide a murkier story of exploitation in the supply chain. ITALY'S ROTTEN TOMATOES If you buy a tin of tomatoes…
AIDS in Africa, WHY?
Key Topics HIV/AIDS in Southern Africa Effects of poverty in Africa Effects of structural adjustment in Africa Swaziland 70% of the world's HIV infections occur in sub-Saharan Africa. Swaziland, for example, has the highest HIV infection rate in the world.…
Marketing Mix: Product
Key topics explored in this video series include: Value Analysis Product Life Cycle Product Portfolio Boston Matrix Product Differentiation Brand Extension/Product Extension An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.…
3 videos
Pig Business: The Cost Of Cheap Food
Part of the Series: Essentials of Marketing Collection
In this shocking and provocative film, Tracy Worcester sets out to discover who's paying the true price for the cheap pork for sale in Britain's supermarkets. WHERE IT ALL STARTED: Industrialised pig farming was pioneered in America, and it's the…
Inside China 2: China The Future?
Part of the Series: Inside China Collection
China is flexing its economic muscle, investing all over the world. What does this mean for the West? AFRICA China needs access to energy and raw materials - that's why it's pouring huge investment into Africa. Mozambique's economy, for example,…
Marketing Mix: Price
Key Topics covered in this video include: Pricing Strategies Price & Income Elasticity Of Demand Penetration Pricing Promotional & Premium Pricing Skimming Price Discrimination Clip #1: "Introduction to Price" - Clip #2: "Pricing Strategies" - Clip #3: "Pricing Case Studies"…
3 videos
The Industrial Revolution - Causes and Effects
A series discussing the Industrial Revolution. Clip #1: "Life during the Industrial Revolution" - Clip #2: "Causes of the Industrial Revolution" - Clip #3: "How the Revolution changed the World" -
3 videos
Human Resources Strategy
Key Topics Human Resources Sainsbury's General Mills Soft HRM Hard HRM HR Strategy What's meant by a human resources strategy? How does it work in practice? Clip #1: "Introduction" - Clip #2: "Case Study 1 - HR Objectives and Stragety…
5 videos
Recruitment and Selection
Topics in this program include: recruitment, human resources, workforce, planning, selection, insurance and industry. Clip #1: "Part 1: An Essential Guide to Recruitment & Selection" - Clip #2: "Part 2: The Recruitment Challenge" - Clip #3: "Part 3: Writing CVs"…
4 videos
A Decent Factory?
Part of the Series: Essentials of Marketing Collection
With the fastest growing economy in the history of the world, China is the workshop of globalisation. But are workers paying the price for a manufacturing revolution? This unique fly-on-the-wall documentary uncovers the hard realities of working conditions in a…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Inside China 6: The Great Migration
Part of the Series: Inside China Collection
Chinese development has depended on a vast influx of 250 million migrant workers into the cities - some have prospered but most are poorly paid and housed, with few rights. Mass protests mean the government can no longer take them…
The Marketing Series 2: The 4 P's and Beyond
Part of the Series: Essentials of Marketing Collection
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains…