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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
The Twisted Tale Of Bloody Mary - The Life of Mary Tudor
Powerful independent full length feature film about the life of Mary Tudor, Henry VIII's first child. She was loved, she was a princess, heir to the throne - but the childhood fairy tale turned to a lifelong nightmare for Mary.…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
Organizational Structures
Key Topics Structures Hierarchy Span Of Control Chain Of Command Decentralisation What's meant by the structure of a business? How does it affect the way a business operates? What happens when a company's structure hinders rather than helps its business?…
3 videos
Managing Change In Organizations
PART 1 Introduction Change in business is nothing new - it's the pace of change. The digital revolution has destroyed old businesses and created vast new empires. To survive, organizations must be quick to adapt - but people, generally, don't…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Change & Disruption - An Amazon.com Case Study
The rise of Amazon.com since its start-up in 1994 is the classic case study in disruptive innovation. First an on-line retailer, broadening into a platform for other sellers, Amazon has been guided by the restless spirit of its founder Jeff…
The Industrial Revolution - Causes and Effects
A series discussing the Industrial Revolution. Clip #1: "One Man's Life" - Clip #2: "The Causes" - Clip #3: "The Effects" -
3 videos
Motivation Theories
How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates - or demotivates - them? Clip #1: "Part 1: A Brief Guide to…
3 videos
Impact Of Globalisation: Food
Key Topics Globalisation Of Food Migrant labour in the EU European Union How the clean, bright displays in our supermarkets hide a murkier story of exploitation in the supply chain. ITALY'S ROTTEN TOMATOES If you buy a tin of tomatoes…
Inside China 3: Politics And The People
Part of the Series: Inside China Collection
China is now a market economy, but holds on to the communist political system - pollution, corruption and ethnic divisions cause great tensions. POLITICS They call it "Socialism with Chinese characteristics" but the communist party has a monopoly on power…
Responsible Corporations? Dieselgate - The Greatest Auto Scandal Ever
'Dieselgate' is the scandal that made world headlines when, in the USA in 2015, Volkswagen were discovered to have installed defeat devices in the pollution control software of their diesel cars. Although the cars conformed to emission standards in laboratory…
The European Union Explained
Key Topics The European Union History The EU Institutions Arguments For And Against Conceived as a noble cause, to prevent another war in Europe, the EU has become embroiled in controversy. But what is the EU? How does it work?…
Financial Management
Part of the Series: Accounting and Finance Collection
The film explains how two very different types of business manage their finances - high-flying salad bar chain Tossed and SRA, a social enterprise dedicated to helping people with mental health problems to get back to work. SOURCES OF FINANCE:…
Inside China 1: The Rise Of A Superpower
Part of the Series: Inside China Collection
How has China transformed, inside 30 years, from developing nation to the world's next largest economy after the USA? Includes interviews with historians, eye-witnesses and party officials. TIANANMEN SQUARE A dramatic turning point was the Tiananmen Square massacre in 1989…
Leadership and Management
Key Topics Leaders Managers Autocratic Managers Democratic Managers Laissez-Faire Managers Paternalistic Managers Theory X And Y Managers What's the difference between a leader and a manager? What kinds of managers are there? What are the problems of managing in the…
4 videos
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
A Decent Factory?
Part of the Series: Essentials of Marketing Collection
With the fastest growing economy in the history of the world, China is the workshop of globalisation. But are workers paying the price for a manufacturing revolution? This unique fly-on-the-wall documentary uncovers the hard realities of working conditions in a…
Human Resources Strategy
Key Topics Human Resources Sainsbury's General Mills Soft HRM Hard HRM HR Strategy What's meant by a human resources strategy? How does it work in practice? Clip #1: "Introduction" - Clip #2: "Case Study 1 - HR Objectives and Strategy…
5 videos