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Inside China Collection

Essentials of Marketing Collection

Accounting and Finance Collection

115 Videos in TV Choice

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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Motivation Theories
How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates - or demotivates - them? Clip #1: "Part 1: A Brief Guide to…
3 videos
The Twisted Tale Of Bloody Mary - The Life of Mary Tudor
Powerful independent full length feature film about the life of Mary Tudor, Henry VIII's first child. She was loved, she was a princess, heir to the throne - but the childhood fairy tale turned to a lifelong nightmare for Mary.…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Accounting and Finance Clips 1: Accounts, Forecasting and Breakeven
Four film clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics Profit & Loss Account Balance Sheet Accounting Forecasting Breakeven Clip #1: "Clip 1: Introducing Accounts" - Clip #2: "Clip 2: What…
4 videos
Change & Disruption - An Amazon.com Case Study
The rise of Amazon.com since its start-up in 1994 is the classic case study in disruptive innovation. First an on-line retailer, broadening into a platform for other sellers, Amazon has been guided by the restless spirit of its founder Jeff…
Organizational Cultures
Key Topics Culture Group Norms Power Culture Role Culture Task Culture People Culture What's meant by the culture of an organisation? What are "group norms"? How do these invisible factors influence the way a business works? Clip #1: "Introduction: The…
3 videos
A Decent Factory?
Part of the Series: Essentials of Marketing Collection
With the fastest growing economy in the history of the world, China is the workshop of globalisation. But are workers paying the price for a manufacturing revolution? This unique fly-on-the-wall documentary uncovers the hard realities of working conditions in a…
The Struggle For Sustainable Tourism
Part of the Series: Sustainable Tourism Collection
The People of Santa Lucia, a farming community on the slopes of the Andes, were forced to abandon their traditional way of life because of laws brought in to protect the cloud forest where they live. THE ECO LODGE: Before,…
The Business Plan In Action: Three Cases Studies
Part of the Series: Essentials of Marketing Collection
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the…
Marketing Mix: Product
Key topics explored in this video series include: Value Analysis Product Life Cycle Product Portfolio Boston Matrix Product Differentiation Brand Extension/Product Extension An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.…
3 videos
Egypt: Tourism In Turmoil
Key Topics Tourism In Egypt Tourism And Civil Unrest Egyptian History Tourism has been vital to the Egyptian economy for decades. Despite setbacks, the 20 years up to 2011 seem like a golden era in the light of subsequent events.…
The Industrial Revolution - Causes and Effects
A series discussing the Industrial Revolution. Clip #1: "Life during the Industrial Revolution" - Clip #2: "Causes of the Industrial Revolution" - Clip #3: "How the Revolution changed the World" -
3 videos
Inside China 6: The Great Migration
Part of the Series: Inside China Collection
Chinese development has depended on a vast influx of 250 million migrant workers into the cities - some have prospered but most are poorly paid and housed, with few rights. Mass protests mean the government can no longer take them…
Inside A Factory 7: Brompton Bicycle
Part of the Series: Essentials of Marketing Collection
The Brompton is no ordinary bike. You ride it - you fold it up. Not so much a product - more a cult - and it's made in Britain! This is the story of how they make it - and…
Leadership and Management
Key Topics Leaders Managers Autocratic Managers Democratic Managers Laissez-Faire Managers Paternalistic Managers Theory X And Y Managers What's the difference between a leader and a manager? What kinds of managers are there? What are the problems of managing in the…
4 videos
Accounting and Finance Clips 7: Depreciation, Objectives and Strategy
Clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics Financial Objectives Financial Strategy Return On Capital Employed Financial Targets Depreciation Clip #1: "Clip 1: Financial Objectives: Introduction" - Clip #2: "Clip 2:…
5 videos
The Marketing Series 2: The 4 P's and Beyond
Part of the Series: Essentials of Marketing Collection
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
The Marketing Series 1: The Internet Revolution
Part of the Series: Essentials of Marketing Collection
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution…