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116 Videos in TV Choice

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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
The Twisted Tale Of Bloody Mary - The Life of Mary Tudor
Powerful independent full length feature film about the life of Mary Tudor, Henry VIII's first child. She was loved, she was a princess, heir to the throne - but the childhood fairy tale turned to a lifelong nightmare for Mary.…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
The Industrial Revolution - Causes and Effects
A series discussing the Industrial Revolution. Clip #1: "One Man's Life" - Clip #2: "The Causes" - Clip #3: "The Effects" -
3 videos
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Motivation Theories
How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates - or demotivates - them? Clip #1: "Part 1: A Brief Guide to…
3 videos
AIDS in Africa, WHY?
Key Topics HIV/AIDS in Southern Africa Effects of poverty in Africa Effects of structural adjustment in Africa Swaziland 70% of the world's HIV infections occur in sub-Saharan Africa. Swaziland, for example, has the highest HIV infection rate in the world.…
Change & Disruption - An Amazon.com Case Study
The rise of Amazon.com since its start-up in 1994 is the classic case study in disruptive innovation. First an on-line retailer, broadening into a platform for other sellers, Amazon has been guided by the restless spirit of its founder Jeff…
Inside China 8: Education And Women’s Rights
Part of the Series: Inside China Collection
The communist revolution gave women theoretical equality, but centuries-old oppressions still persist. Women have suffered through the "one child" policy. But women are now among China's top entrepreneurs. "ONE CHILD" POLICY China's coercive policy of forbidding more than one child…
Managing Change In Organizations
PART 1 Introduction Change in business is nothing new - it's the pace of change. The digital revolution has destroyed old businesses and created vast new empires. To survive, organizations must be quick to adapt - but people, generally, don't…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Organizational Cultures
Key Topics Culture Group Norms Power Culture Role Culture Task Culture People Culture What's meant by the culture of an organisation? What are "group norms"? How do these invisible factors influence the way a business works? Clip #1: "Introduction: The…
3 videos
Inside China 1: The Rise Of A Superpower
Part of the Series: Inside China Collection
How has China transformed, inside 30 years, from developing nation to the world's next largest economy after the USA? Includes interviews with historians, eye-witnesses and party officials. TIANANMEN SQUARE A dramatic turning point was the Tiananmen Square massacre in 1989…
The English Reformation: Henry VIII & The Break With Rome - Why Henry VIII Broke from the Catholic Church
The Church Of England as we know it today has its roots in Henry VIII's conflict with the Roman Catholic Church in Rome - resulting ultimately in a complete break. This film explains the reasons and the repercussions with the…
The Business Plan In Action: Three Cases Studies
Part of the Series: Essentials of Marketing Collection
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the…
Marketing Mix: Product
Key topics explored in this video series include: Value Analysis Product Life Cycle Product Portfolio Boston Matrix Product Differentiation Brand Extension/Product Extension An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.…
3 videos
Accounting and Finance Clips 1: Accounts, Forecasting and Breakeven
Four film clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics Profit & Loss Account Balance Sheet Accounting Forecasting Breakeven Clip #1: "Clip 1: Introducing Accounts" - Clip #2: "Clip 2: What…
4 videos
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Impact of Tourism: Thailand
Part of the Series: Sustainable Tourism Collection
Beautiful beaches, wonderful scenery and friendly people -- Thailand seems the ideal tourist destination. But what don't they tell you in the holiday brochure? The Thai tourist authority is pushing "ecotourism", which, in theory at least, doesn't damage the environment.…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true…