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Killing Us Softly - Advertising's Image of Women
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals…
4 videos
Miss Representation
Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute…
Orgasm Inc. - The Strange Science of Female Pleasure
In the shocking and hilarious documentary ORGASM INC., filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viagra drug for women…
The Codes of Gender - Identity & Performance in Popular Culture
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores…
2 videos
Consuming Kids - The Commercialization of Childhood
Part of the Series: MEF Debt & Consumerism Collection
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics…
Advertising at the Edge of the Apocalypse
Part of the Series: MEF Debt & Consumerism Collection
In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the…
Art & Copy
I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from? ART & COPY introduces the cultural visionaries who revolutionized advertising during the industry's golden age by creating slogans to live by and ads…
Sugar Coated - Investigating PR Tactics Implemented by the Food Industry
Sugar Coated examines the various public relations tactics that the food industry has employed over the years to beat back accelerating concerns about the toxicity of sugar. Its starting point is a secret PR campaign the industry devised in the…
2 videos
Pride Denied - Homonationalism and the Future of Queer Politics
This film tells the story of how corporate sponsors coopted the concept of LGBTQ pride, turning it into a feel-good brand and blunting its radical political edge. The film locates the origins of pride in sites of grassroots resistance and…
The Store - The Inner-Workings of a Department Store
THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and…
Advertising and The End of The World
Part of the Series: MEF Debt & Consumerism Collection
Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II. Focusing directly on the world of commercial images, he asks some…
Sext Up KIDS - How Children are Becoming Hypersexualized
Sext Up Kids' illuminates the profound, and devastating, impact our hypersexualized culture has on children and teens. Powerful and heartbreaking, this is an invaluable resource." - Rosalind Wiseman, author of Queen Bees & Wannabes The powder keg that is porn…
Slim Hopes - Advertising & the Obsession with Thinness
Jean Kilbourne's award-winning video offers an in-depth analysis of how female bodies are depicted in advertising images and the devastating effects of those images on women's health. Addressing the relationship between these images and the obsession of girls and women…
Model - An Inside Look of the Modeling Profession
MODEL shows male and female models at work on TV commercials, fashion shows, magazine covers, and advertising for a variety of products, including designer collections, fur coats, sports clothes and automobiles. The models are seen at work with photographers whose…
Deadly Persuasion - The Advertising of Alcohol and Tobacco
In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current…
The Naked Brand - Welcome to the Advertising Revolution
A story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.…
Milton Glaser: To Inform & Delight - An American Graphic Designer
For many, Milton Glaser is the personification of American graphic design. Best known for co-founding New York Magazine and the enduring NY campaign, the full breadth of Glaser's remarkable artistic output is revealed in this documentary portrait, MILTON GLASER: TO…
Mother Nature’s Child - Growing Outdoors in the Media Age 
Mother Nature's Child marks a moment in time when a living generation can still recall childhoods of free outdoor play. This will not be true for most children growing up today. Contemporary culture has undergone drastic change in the last…
Captive Audience - Advertising Invades the Classroom
Captive Audience examines how the introduction of advertising into the classroom, along with the reliance on commercial interests to fund schools, is undermining the democratic mission of public education. The video includes close analysis of exclusive soda contracts, Channel One,…
The Diamond Empire
This astonishing documentary investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate and romantic rituals and ideals. The Diamond Empire, which sent shockwaves through the transnational diamond industry when it…
2 videos