Branding

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No Logo - Brands Globalization Resistance
Part of the Series: MEF Debt & Consumerism Collection
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can the targets of anti-corporate campaigns by activists and protestors? No Logo…
The Naked Brand - Welcome to the Advertising Revolution
A story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.…
The Tactics of Successful Branding
Episode 56 of Critical Business Skills for Success Series
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you'll learn how to create a brand that will connect you with…
The Inspiration Series: The Dynamics of Couples 2
The follow-up to the very popular "The Dynamics of Couples" collection, this program of brilliant short films, advertising, and brand films dives further into the complexity and comedy of marriage and friendship. Clip #1: "Cineplex "Lilly & the Snowman"" -…
10 videos
The Inspiration Series: All in the Family
Explore a wide selection of family structures and conflicts in this diverse and engaging program of 10 short-form videos illuminating the many ways these bonds motivate and define us. All the videos were carefully curated by the editors of Stash…
10 videos
The Inspiration Series: Comedy in Advertising - Volume 2
The second volume of this hit collection features 16 more funny and innovative promotional films designed to help brands break out of the cluttered media landscape with style and wit. Curated exclusively for Kanopy by the editors of Stash Magazine.…
16 videos
The Inspiration Series: Fighting the Good Fight
A powerful collection of short-form videos raising awareness of crucial global issues including human rights, refugee relief, sexual abuse, mental health, disease research, wildlife preservation, ocean conservation, and animal rights. Clip #1: "Break the Box" - Clip #2: "Treated Like…
13 videos
Brand Marketing - Why We Eat, Drink & Wear Brand Names
Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer…
Buying into Brand Marketing - Shaping Your Perceptions
Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look…
A Marketing Strategy: Energizing the Brand
To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really "energized" their private labels to maximize their profit potential. Simon Graj…
The Marketing Series 3: The Power Of the Brand
Part of the Series: Essentials of Marketing Collection
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to…