The Business Plan In Action: Three Cases Studies

Show More

Related videos

How to do a Business Plan
Every business needs a business plan -- but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the business has been set up to do. Marketing: the plan…
401k Magic
Few people can build a fortune overnight - but everyone can build a fortune over time. Whether you are still in school or approaching retirement, the tips in this program from finance guru Steve Mazda will show you how to take charge of your financial future and build wealth throughout…
Executing Your Strategy - How to Break It Down and Get It Done by Raymond Levitt
Part of the Series: Stanford Executive Briefings
In a business environment of fastmoving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly dif cult. How do you aim for a target that is constantly shifting--while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far…
Finance In Business I
Part of the Series: Accounting and Finance Collection
You can have a great product, great marketing ideas, but if you don't understand how finance works, you're in trouble. This is an entertaining guide to sources of finance for business start-ups: CASE STUDIES: Using real-life businesses, the film illustrates the pros and cons of different sources of finance. Loans…
Basics of Finance 1: Are We Making A Profit?
Part of the Series: Accounting and Finance Collection
A light-hearted case study offering a clear guide to the financial ideas businesspeople need to grasp. Jay's business, designing websites and CDs, is doing well. But then he meets an old friend who's now an accountant. She gives him some tough lessons on the value of accounting knowledge and takes…
Essentials of a Persuasive Rebuttal
Part of the Series: The Art of Debate
No plan survives contact with the enemy, which means no matter how well you've constructed your case, you will need to defend it. Fortunately, there are several straightforward elements of a good rebuttal - assessment, organization, and emotional appeal - and Professor Atchison guides you through each element in this…
Mobile Strategies
Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver their message to mobile devices. Here's how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies.
The Great IT Horror Story
This film tells the story of how a computer project drove one company almost to bankruptcy. Comic distributor Craven Books bought a new IT system with the aim of improving its efficiency. But the system was over-ambitious - they went for the "big-bang" approach. The result: disaster. Craven lost many…
Creative Confidence - How to Drive Innovation in Yourself and Others by David Kelley
Part of the Series: Stanford Executive Briefings
Program Highlights
  • The false premise of the "creatives" vs. the "non-creatives."
  • How a bias to action rather than a reflex for planning speeds successes.
  • How to achieve a structure that makes the creative process sustainable.
David Kelley's human-centered "design thinking" requires building empathy for the end-users of whatever…
How to Segment a Market
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with the best market data available or (as can be the…
Identifying Sources of Sales Growth
You've mastered segmentation, targeting, and positioning. Now learn how to grow and increase your sales using the 2x2 Ansoff matrix--one of the most powerful ideas in marketing. In the process, you'll learn piercing insights into the interactions between customers (current and new), product development, diversification, and more.
Giving Ideas Legs - Implementation Planning
What's so creative about implementing your idea? Find out here, as Professor Puccio shares strategies and techniques for moving your solution forward, including using a How-How Diagram to drill down your plan into specific action steps and creating a performance dashboard to visually "monitor" your plan as you're implementing it.