The Codes of Gender
Identity & Performance in Popular Culture

The Codes of Gender - Identity & Performance in Popular Culture
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2 videos in this playlist

The Codes of Gender: Identity and Performance in Pop Culture
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural…
Codes of Gender (Abridged Version)
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary…

Comments (11)

Elizabeth avatar

As always, excellent and careful work by Sut Jhally. Yes, a bit repetitive, but I think some of that helps clarify some core ideas, and reinforces the sense the advertising itself is highly repetitive and obsessive in its narrow depictions of gender. Also, very good application, update and ...Read more

Anonymous picture

I can shoot holes in this entire video...a sad attempt at Liberal propaganda.

Anonymous picture

Let's hear your responses then. What are the holes you can shoot in this? Seriously. I want to know. It helps me better understand what students are / are not learning and why.

Leon avatar

The usual criticism is that the images chosen have been selectively curated to create a narrative the producers have predetermined to tell (hence it is propaganda). And followed up by the producer having had a long time to collect all these images, and now you are putting me on the spot to ...Read more

Anonymous picture

I liked the direct connection to Goffman's work and sociological theory.

Anonymous picture

Educational porno. Cool!

Anonymous picture

The research is excellent, but the narrator is dry.

Anonymous picture

I do very much like this film as it's certainly an eye opener, but I agree with another poster that it seems a bit long and repetitive. I imagine the abridged version in the "Watch Related Videos" section, the one that's 47 mins, keeps the integrity of this film but refines it to more of the ...Read more

Anonymous picture

It seemed a bit long and repetitive.

Anonymous picture

wow! very interesting.

Anonymous picture

I liked that this series opened my eyes to a new reality.

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