The Cola Conquest

The Cola Conquest
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3 videos in this collection

The Cola Conquest - Part 1
Through a century of image-making with master artists -- including the creation of our modern version of Santa -- Coke sheds its patent medicine image to become first the drink…
The Cola Conquest - Part 2
During World War II, Coca-Cola becomes an essential morale booster for the troops and a worldwide symbol of the American way of life. As the Cold War turns frigid, former…
The Cola Conquest - Part 3
Tea spills in China, wine in France and blood in Guatemala, as Coca-Cola teaches the world to acquire a taste for "The Real Thing." But as Coke -- and Pepsi…

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The Cola Conquest - Part 1
Part of the Series: The Cola Conquest
Through a century of image-making with master artists -- including the creation of our modern version of Santa -- Coke sheds its patent medicine image to become first the drink for young moderns, and finally the most recognized brand name on earth. Coke's success spawns numerous imitators, including Pepsi, which…
The Cola Conquest - Part 2
Part of the Series: The Cola Conquest
During World War II, Coca-Cola becomes an essential morale booster for the troops and a worldwide symbol of the American way of life. As the Cold War turns frigid, former Pepsi lawyer, Richard Nixon, gives Pepsi a decade-plus jump on Coke behind the Iron Curtain. But when the Berlin Wall…
The Cola Conquest - Part 3
Part of the Series: The Cola Conquest
Tea spills in China, wine in France and blood in Guatemala, as Coca-Cola teaches the world to acquire a taste for "The Real Thing." But as Coke -- and Pepsi -- are busy abroad conquering new markets, upstart colas are nipping at their heels back home. From the jungles of…
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