The Cola Conquest - Part 1
Part of the Series: The Cola Conquest

The Cola Conquest - Part 1
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The Cola Conquest - Part 2
Part of the Series: The Cola Conquest
During World War II, Coca-Cola becomes an essential morale booster for the troops and a worldwide symbol of the American way of life. As the Cold War turns frigid, former Pepsi lawyer, Richard Nixon, gives Pepsi a decade-plus jump on Coke behind the Iron Curtain. But when the Berlin Wall…
The Cola Conquest - Part 3
Part of the Series: The Cola Conquest
Tea spills in China, wine in France and blood in Guatemala, as Coca-Cola teaches the world to acquire a taste for "The Real Thing." But as Coke -- and Pepsi -- are busy abroad conquering new markets, upstart colas are nipping at their heels back home. From the jungles of…
The Cola Conquest
Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand, and…
Corporations
Part of the Series: Advocates of Change
Google - Google has been at the forefront of information search engines since it's inception in 1998. The company has grown to more than ten thousand employees worldwide, and has expanded to include email, weather and news reports, maps, and much more Walmart - The first Walmart store opened in…
The Global Marketplace: How Will You Compete?
In this new and up-to-date program, young workers learn the importance of the global marketplace. As workers, they will be required to compete for employment with people of different nationalities from all over the world. What skills will best help them stay competitive? What can they bring to the market…
The Diamond Empire
This astonishing documentary investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate and romantic rituals and ideals. The Diamond Empire, which sent shockwaves through the transnational diamond industry when it first appeared, systematically takes apart the myth that "diamonds are…
No Logo - Brands Globalization Resistance
Part of the Series: MEF Debt & Consumerism Collection
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can the targets of anti-corporate campaigns by activists and protestors? No Logo, based on the best-selling book by Canadian journalist and activist…
Food Fight - The Corporate Battle of a New England Grocery Chain
A Greek immigrant family opened a neighborhood grocery market in 1907. Over the next 100 years, they grew it into a multi-billion dollar, 80-location chain with old-school values and a quirky corporate culture. Market Basket had become a household name in New England, and by the 1990s it was run…
Bottled Life - The Global Business of Bottled Water
Do you know how to turn ordinary water into a billion-dollar business? In Switzerland there's a company which has developed the art to perfection - Nestle. This company dominates the global business in bottled water. Swiss journalist Res Gehringer has investigated this money-making phenomena, however Nestle refused to cooperate, on…
The Economics of Happiness
Economic globalization has led to a massive expansion in the scale and power of big business and banking. It has also worsened nearly every problem we face: fundamentalism and ethnic conflict; climate chaos and species extinction; financial instability and unemployment. There are personal costs too. For the majority of people…
Store Wars - When Wal-Mart Comes to Town
Part of the Series: The Globalization Trilogy
This documentary follows the conflict that polarizes a small town when Wal-Mart wants to build a mega-store there. In the U.S., Wal-Mart opens a new mega-store every two business days, creating 150 Store Wars stories every year. It is the story of the impact of discount chain stores on American…
Surviving Progress
Technological advancement, economic development, population increase - are they signs of a thriving society? Or too much of a good thing? Executive Produced by Martin Scorsese, this provocative documentary explores the concept of progress in our modern world, guiding us through the major "progress traps" facing our civilization in the…