Corporations
Part of the Series: Advocates of Change

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Ready Jet Go!
PBS
READY JET GO! takes viewers on a journey into outer space, building on children's curiosity about science, technology and astronomy. The series follows two neighborhood kids: Sean, who has an all-consuming drive for science facts, and Sydney, who has a passion for science fiction and imagination. They both befriend the…
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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics
  • Marketing Strategy
  • Retailing
  • Corporate Social Responsibility
  • Globalisation
Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. How did…
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