Creating Infectious Action
With Jennifer Aaker
Part of the Series: Stanford Executive Briefings

Kantola Productions
Show More

Related videos

The Brand Race - With David Aaker
Program Highlights
  • How "must-have" product innovations knock out competitors.
  • Giving a weakened brand new energy and visibility.
  • When to market the product category more than the brand.
Incremental product improvements to promote "my brand is better than your brand" have little impact on the market dynamics affecting market…
In Search of Excellence
Motivate your employees to be more innovative, responsive and committed than ever before! The In Search of Excellence video is one of the best selling training programs of all time. As you watch this intriguing and inspiring program - Tom Peters and Bob Waterman are your hosts and guides for…
The Tactics of Successful Branding
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you'll learn how to create a brand that will connect you with consumers--and defend you from the competition.
No Logo - Brands Globalization Resistance
Part of the Series: MEF Debt & Consumerism Collection
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can the targets of anti-corporate campaigns by activists and protestors? No Logo, based on the best-selling book by Canadian journalist and activist…
In Search of Quality Volume 2: Quality Through Systems
Quality through Systems looks at Motorola, a Malcolm Baldrige Award Winner. Motorola's most ambitious renewal strategy to date: total customer satisfaction through improved quality. The company's five-year goal, Six Sigma, translates into reduced cycle time and near-zero defect quality - 99.9998% perfection. You will see how Motorola is meeting the…
Broadcasting Your Brand by Cody Simms
A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content, and shared application platforms.
Re-imagine! Business Excellence in a Disruptive Age
Tom Peters is back with a call to arms and a passionate wake-up call for the business world, educators, and society as a whole. In Re-imagine! Business Excellence in a Disruptive Age, America's most influential business thinker profiles seven distinct and very different companies that exemplify Peters' new business ground…
What Is Marketing?
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four types of value consumers seek: functional, monetary, social, and psychological.
Creating Great Customer Experiences
Begin exploring the tactics involving in reaching marketing goals with a look at how to design products and services to provide the best possible customer experience. Along the way, you'll learn six rules for effectively managing customer experiences (including getting bad experiences out of the way and empowering employees).
What America Does Right Volume 2
The two case studies highlighted in this volume show a number of cutting-edge innovations and specific strategic strengths. At AES, you will see how a rapidly growing young company has achieved success with a management philosophy based on a very strong system of values. AES is a model learning organization,…
How to Segment a Market
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with the best market data available or (as can be the…
Marketing Communications That Work
Add to your "marketing toolkit" some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board's famous "Got Milk" campaign. Also, get tips on how to command consumers' attentions without turning them off.