Essentials of Marketing Collection

Essentials of Marketing Collection
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45 videos in this collection

Marketing a Theme Park
This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff…
The Marketing Series 1: The Internet Revolution
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been…
The Marketing Series 2: The 4 P's and Beyond
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using…
The Marketing Series 3: The Power Of the Brand
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do…
The Entrepreneurs 1: Tossed
Tossed is a new salad bar chain set up by twenty-something entrepreneur Vincent McKevitt in the teeth of catastrophic economic conditions. Will the credit crunch make or break his new…
The A to Z Of Customer Service
Without happy customers a business can't survive. But how do you make them happy? How do you keep them happy? Staff of the Dickens World theme park and the upmarket…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers…
Innocent Drinks
This is the story of Innocent Drinks - the fruit smoothie company which has used its healthy image to carve out a unique position for itself in the drinks market.…
What's Going On In Marketing Research?
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact…
The Marketing Mix At Cadbury's
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new…
Cola Conquest 2: How Coca-Cola Took Over the World
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS:…
Fair Trade and Chocolate: The Divine Story
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good…
Designing A Website
The worldwide web has given birth to a new profession - the website designer. What does a website designer do? How do you design a website that works? Mark Shufflebottom,…
Responsible Corporations?
Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco…
Marketing Mix: Product
Key topics explored in this video series include:
  • Value Analysis
  • Product Life Cycle
  • Product Portfolio
  • Boston Matrix
  • Product Differentiation
  • Brand Extension/Product Extension
  • An exploration of what most marketers would…
Marketing Mix: Product Case Studies
Key Topics covered in this video incluide:
  • Extension Strategies
  • Famous Marketing
  • Failures
  • Long Lives, Short Lives, Reincarnations Masterbrands
Marketing Mix: Price
Key Topics covered in this video include:
  • Pricing Strategies
  • Price & Income
  • Elasticity Of Demand
  • Penetration Pricing
  • Promotional & Premium Pricing
  • Skimming
  • Price Discrimination
The Marketing Series 7 - The Marketing Mix: Promotion
Key topics covered include: The Promotional Mix Advertising Direct Marketing PR & Sponsorship Point Of Sale Promotion Above The Line/Below The Line Marketing Ethics Internet v Conventional Promotion
Data Protection At Work
Key Topics
  • Data Protection Act
  • Privacy
  • Information Commissioner
  • Personnel Records
What is meant by data protection? Why is it important? What does it mean to an employee?
Responsible Corporations? Google, Apple & News Corp
This film looks at three famous companies in the world of media and technology and explores the ethics of their approach to business.
Inside A Hotel
The MacDonald chain of luxury hotels serves business and leisure customers across the UK. Their people are integral to their success. This film goes inside one of its hotels to…
The Business Plan In Action: Three Cases Studies
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a…
Enterprise Case Studies 3
People start enterprises for many different reasons - to make money, to give themselves interesting jobs, maybe even to make the world a better place. But they all have to…
All About Economics and Business 1
What is a market economy? How does it work? This lively, wide-ranging film examines the theory and reality of economics. THE MARKET ECONOMY: Economists divide the modern economy into primary,…
All About Economics and Business 2
This film looks at businesses, what they are and how they work. And how are they changing under social and environmental pressures? TYPES OF BUSINESSES: Key to the development of…
How to do a Business Plan
Every business needs a business plan -- but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business…
Pig Business: The Cost Of Cheap Food
In this shocking and provocative film, Tracy Worcester sets out to discover who's paying the true price for the cheap pork for sale in Britain's supermarkets. WHERE IT ALL STARTED:…
Fair Trade In Action
What is fair trade? How does it work in practice? What difference is it making to people in the developing world? This is the story of fair trade fashion company…
Sustainable Development
What's meant by sustainable development? This film offers a stark account of the dangers threatening the planet and explores what we can do to avoid disaster. INDUSTRIALISATION: The problems started…
Can You Be Sure Of Shell?
Shell is one of the richest companies on earth. It does business in 140 countries dealing with 25 million customers every day. It claims to be dedicated to renewable energy…
A Decent Factory?
With the fastest growing economy in the history of the world, China is the workshop of globalisation. But are workers paying the price for a manufacturing revolution? This unique fly-on-the-wall…
ICT and Business: The Great Revolution
How has information and communications technology changed the world of commerce and industry? This wide-ranging film tells a remarkable story of our times. IMPACT ON WORK: In the 1970s office…
Converging Technologies
In 1994 it would have taken about seven days to send someone a copy your holiday snaps. Now using a digital camera and email it takes about ten minutes. This…
Systems In A Theatre
A star from Eastenders, Toyah and a load of corny gags - the pantomime at the Marlowe Theatre has the lot. But how do their information systems work? TICKETING: The…
Systems In A Factory
This film looks at the key systems used in a factory. It focuses on two case studies: the Glaxo Smith Kline toothpaste factory and plastic injection moulding company, Time RPS.…
Methods Of Production
Textbooks speak of three methods of production - job, batch and continuous flow. This film shows how the methods work in the real work. JOB V BATCH: Job production is…
Inside A Factory 7: Brompton Bicycle
The Brompton is no ordinary bike. You ride it - you fold it up. Not so much a product - more a cult - and it's made in Britain! This…
Inside A Factory 4: The DVD Player
Many UK products are now manufactured in China. But Arcam designed and manufactured its upmarket DVD player Solo Movie in Britain. This film explains why and how. CAD: A key…
Inside A Factory 5: The PCB
A printed circuit board is the electronic heart of the electrical products we use. But how is one made? This film follows a PCB for a DVD player through every…
Inside A Factory 3: The Crisp Makers
Walkers and Tyrrells both make the same basic thing - crisps - but in very different ways. Walkers is the biggest crisp-maker in the country. Tyrrells is tiny by comparison.…
The Green Factory
This film tells the story of a remarkable "green factory" and of a Belgian company called Ecover. Ecover claims it is possible to make a profit and help save the…
Inside A Factory 2: Cadbury's
This is the story of how Cadbury's makes a chocolate bar. TV personality Alison Hammond takes us around their famous factory and explains the systems that underpin the process. QUALITY…
Inside A Factory I: The New Mini
How is a car manufactured? Alison Hammond, of "Big Brother" fame, goes inside BMW's factory in Oxford to provide a lively guide to the production process for its New Mini.…
Inside A Factory: How They Make The Jaguar
Jaguar is a world-famous name for quality cars for the rich and famous. This film takes us inside the famous Castle Bromwich factory in the West Midlands, UK, to see…
Greening A Business
In these case studies two very different organisations call in eco-auditor Donnachadh McCarthy to help them operate in a more environmentally sustainable way.

Related videos

Introduction to Marketing
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can…
Event Marketing
Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large…
Marketing Mix: Product
Key topics explored in this video series include:
  • Value Analysis
  • Product Life Cycle
  • Product Portfolio
  • Boston Matrix
  • Product Differentiation
  • Brand Extension/Product Extension
  • An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.
E-Commerce: Business to Business
In the world of B2B, e-commerce volatility is so endemic it's hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating their own IPC networks. To help…
Marketing Nonprofit Organizations in Today’s Economy
The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like "partnering" and negative outcomes like "chugging." Focuses on marketing issues, problems, and strategies facing…
Marketing Mix: Price
Key Topics covered in this video include:
  • Pricing Strategies
  • Price & Income
  • Elasticity Of Demand
  • Penetration Pricing
  • Promotional & Premium Pricing
  • Skimming
  • Price Discrimination
Marketing Mix: Product Case Studies
Key Topics covered in this video incluide:
  • Extension Strategies
  • Famous Marketing
  • Failures
  • Long Lives, Short Lives, Reincarnations Masterbrands
Fashion Display Skills
Goes beyond basic display to a hands-on, step-by-step approach to developing display building skills. Techniques shown in depth are the dressing of a mannequin, dressing a shirt form, dressing a coat form, and the enhancing of waterfall displays.
Multi-Channel Retailing
Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate & Barrel & Marshall Field are examined to show the benefits of this…
Retailing in Europe
Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. Special topics include social/cultural differences and retail implications of the European Union.
What's Going On In Marketing Research?
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. CLASSIC DIVISIONS: The internet is now widely used in market research - as are mobile phones and…
Retailing Trends in the New Millennium
Some retailing trends of the new millennium include entertainment-oriented shopping centers, themed environments, supermarket expansion into atypical product mixes, designer and manufacturer retail flagships, and the continuous explosion of "off-site retailing" with E-tailing as its centerpiece. Others include the growth of temporary retail outlets, the escalation of "store is the…