Ground Breakers Series

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6 videos in this collection

Steve Jobs: The Way Steve Jobs Changed The World
Steve Jobs changed our lives. By launching the iPod in 2001, he revolutionized our way of listening to music. Apple's founder proved then once again that he's a genius at…
Mark Zuckerberg: The Real Face Behind Facebook
At only 27 years, Mark Zuckerberg is worth about 30 billion. Launched in his dorm eight years ago, today Facebook has over 850 million followers! An incredible success story! If…
Bill Gates: A Tycoon Story
Gates is the former chief executive and current chairman of Microsoft, the world's largest personal computer software company. While at Harvard, Gates developed a version of the computer programming language,…
Philip Knight: The Man Who Runs The World
An entrepreneur at heart from the Stanford faculty benches, Knight stumbled upon the very first pairs of sneakers in Japan. Those cheap and resistant shoes were manufactured by a certain…
Richard Branson: The King of Virgin
The first Virgin company was a small mail-order record retailer that quickly grew until the first record shop was opened on Oxford Street, London. Branson then opened a recording studio…
Ingvar Kamprad: The Man Who Has Furnished The Planet
Ingvar Kamprad was born in 1926 in Smaland, a Swedish deprived region. Small shopkeeper in the 50ies, he quickly understands the world is changing: the industry is imposing its economic…

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Cola Conquest 2: How Coca-Cola Took Over the World
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents.…
Fair Trade and Chocolate: The Divine Story
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a co-op of cocoa farmers in Ghana to give them a…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH OF MODERN ADVERTISING: Coke begins life as a "brain tonic"…
Marketing Strategy Case Studies - The Starbucks Experience
Key Topics
  • Marketing Strategy
  • Retailing
  • Corporate Social Responsibility
  • Globalisation
Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. How did…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics
  • Marketing Strategy
  • Retailing
  • Corporate Social Responsibility
  • External Factors
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits…
Entrepreneur's Guide Series
A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share their insights, acting as personal mentors to give individuals confidence,…
Accounting and Finance Clips 5: Investment Decisions and Contribution
Key Topics
  • Investment Appraisal
  • Payback
  • Decision-making
  • Contribution
  • Costs
  • Special Orders
Accounting and Finance Clips 7: Depreciation, Objectives and Strategy
Clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics
  • Financial Objectives
  • Financial Strategy
  • Return On Capital Employed
  • Financial Targets
  • Depreciation
Accounting and Finance Clips 2: Sources Of Finance
Key Topics
  • Sources Of Finance
  • Internal v External Finance
  • Ownership
  • Start-up Capital
  • Investors
Accounting and Finance Clips 6: Costs and Profit
Clips explain and illustrate costs and profit using a variety of case study examples. Key Topics
  • Costs
  • Profits
  • Profit Quality
  • Working Capital
  • Depreciation
Million Dollar Business Lessons Volume 1
The crash and burn of a new business. It happens to over a whopping 80% of all small businesses within only 5 years. Most of these businesses barely squeak by with any level of profit at all, and a mere fraction of them are even able to crack the $1…
Richard Branson: The King of Virgin
Part of the Series: Ground Breakers Series
The first Virgin company was a small mail-order record retailer that quickly grew until the first record shop was opened on Oxford Street, London. Branson then opened a recording studio with only one contracted recording artist, Mike Oldfield, before signing a number of household names such as the Sex Pitsols…