Ground Breakers Series

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6 videos in this collection

Steve Jobs: The Way Steve Jobs Changed The World
Steve Jobs changed our lives. By launching the iPod in 2001, he revolutionized our way of listening to music. Apple's founder proved then once again that he's a genius at…
Mark Zuckerberg: The Real Face Behind Facebook
At only 27 years, Mark Zuckerberg is worth about 30 billion. Launched in his dorm eight years ago, today Facebook has over 850 million followers! An incredible success story! If…
Bill Gates: A Tycoon Story
Gates is the former chief executive and current chairman of Microsoft, the world's largest personal computer software company. While at Harvard, Gates developed a version of the computer programming language,…
Philip Knight: The Man Who Runs The World
An entrepreneur at heart from the Stanford faculty benches, Knight stumbled upon the very first pairs of sneakers in Japan. Those cheap and resistant shoes were manufactured by a certain…
Richard Branson: The King of Virgin
The first Virgin company was a small mail-order record retailer that quickly grew until the first record shop was opened on Oxford Street, London. Branson then opened a recording studio…
Ingvar Kamprad: The Man Who Has Furnished The Planet
Ingvar Kamprad was born in 1926 in Smaland, a Swedish deprived region. Small shopkeeper in the 50ies, he quickly understands the world is changing: the industry is imposing its economic…

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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics
  • Marketing Strategy
  • Retailing
  • Corporate Social Responsibility
  • Globalisation
Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. How did…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics
  • Marketing Strategy
  • Retailing
  • Corporate Social Responsibility
  • External Factors
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits…
Cola Conquest 2: How Coca-Cola Took Over the World
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents.…
Fair Trade and Chocolate: The Divine Story
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a co-op of cocoa farmers in Ghana to give them a…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH OF MODERN ADVERTISING: Coke begins life as a "brain tonic"…
Entrepreneur's Guide Series
A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share their insights, acting as personal mentors to give individuals confidence,…
The Great IT Horror Story
This film tells the story of how a computer project drove one company almost to bankruptcy. Comic distributor Craven Books bought a new IT system with the aim of improving its efficiency. But the system was over-ambitious - they went for the "big-bang" approach. The result: disaster. Craven lost many…
In Search of Quality Volume 1: Quality Through People
Quality through People looks at the important role that the employees of the Wallace Company, a Malcolm Baldrige Award Winner, played in stimulating a quality-based corporate turnaround. Wallace changed from a rigid hierarchical organization into a model of teamwork and personal empowerment. Discover how Wallace employees dedicate themselves to this…
In Search of Quality Volume 2: Quality Through Systems
Quality through Systems looks at Motorola, a Malcolm Baldrige Award Winner. Motorola's most ambitious renewal strategy to date: total customer satisfaction through improved quality. The company's five-year goal, Six Sigma, translates into reduced cycle time and near-zero defect quality - 99.9998% perfection. You will see how Motorola is meeting the…
Accounting and Finance Clips 1: Accounts, Forecasting and Breakeven
Four film clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics
  • Profit & Loss Account
  • Balance Sheet
  • Accounting
  • Forecasting
  • Breakeven
Accounting and Finance Clips 4: Cash Flow and Working Capital
Key Topics
  • Cash Flow
  • Working Capital
  • Cash Deficit
  • Debt Control
Accounting and Finance Clips 3: Budgeting
Clips explain and illustrate the importance of budgets and budgeting using a variety of case study examples. Key Topics
  • Budgets
  • Variance Analysis
  • Management Control
  • Forecasting