How to Publish Your Book

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24 episodes in this series

Episode 1 Today’s Book Publishing Landscape
Take an in-depth look at the world of writing and getting published: the history of the business, the competition in the modern market, and the major and minor players in…
Episode 2 Defining Your Fiction Genre
Understanding where your fiction book falls in the general categories of literature is an essential step to getting published, as there is a plethora of genre-specific publishing houses. Differentiate between…
Episode 3 Categorizing Your Nonfiction Book
The non-fiction world is also broken into categories including memoir, education, creative or narrative non-fiction, and practical or self-help. Delve into the various genres of non-fiction writing, and learn how…
Episode 4 Researching Writers’ Markets
The modern publishing markets are far more complex than they were even a few decades ago. Learn about the different agents and publishers, and discover the tools out there that…
Episode 5 What to Expect from a Literary Agent
Examine the pros and cons to using literary agents, and learn how the responsibilities and obligations of literary agents have evolved. Learn about how to acquire one, what to expect…
Episode 6 Writing Your Query Letter
The query letter is your first impression and often what catches an agent or publisher's attention, so it's important to create a memorable one. Learn what elements comprise a good…
Episode 7 Writing Your Novel or Memoir Synopsis
Once you've nailed a query letter, you will need to provide a synopsis. Condensing your entire story into a one-page overview while still keeping it compelling and intriguing is not…
Episode 8 The Importance of Author Platform
A platform generally refers to an author's visibility and reach to a target audience: who is aware of your work, where does your work appear, and how many people see…
Episode 9 Researching and Planning Your Book Proposal
Dissect the elements in a book proposal, which is essentially a business plan that persuades a publisher to invest in your book. Because publishers look for a viable idea with…
Episode 10 Writing an Effective Book Proposal
Once you've completed the research required, analyze how to effectively incorporate your findings in a compelling manner, how to craft an author bio that will showcase your credentials, and how…
Episode 11 Submissions and Publishing Etiquette
While each publisher and agent has their own requirements for you to follow when submitting your work for consideration, there are rules that apply universally and will often result in…
Episode 12 Networking: From Writers’ Conferences to Courses
Just like with a job search, networking can be an important and useful component to getting published. Delve into the options and resources you have for meeting other writers, agents,…
Episode 13 Pitching Your Book
Not all aspiring writers will have the opportunity to pitch their books, but every writer should have a pitch prepared. Learn the three types of pitches you should have ready,…
Episode 14 Avoiding Common Manuscript Pitfalls
Many agents and editors rely on their experience and instinct and can tell within the first page whether or not a manuscript is worth reading further. Discuss the two rough…
Episode 15 Hiring a Professional Editor
Explore the different stages of writing and reviewing, examine the different types of editing you can consider, and learn what an editor can and can't do to make your work…
Episode 16 How Writers Handle Rejection
In this important lecture, you'll learn why you might be rejected, even if you've done everything correctly. Dissect some of the common reasons for rejection, how to let go of…
Episode 17 Overcoming Obstacles to Writing
Rejections are not the only obstacles to becoming a published author. Look at common dilemmas writers face, and learn how to create time for writing no matter what your daily…
Episode 18 The Book Publishing Contract
If you get to the point of the process where publishing contracts are being drafted, it's important to understand the terminology and protect your rights. Examine the three areas of…
Episode 19 Working Effectively with Your Publisher
While most aspiring writers are thrilled to get to this point in the publication process, it's also important to know what will be expected of you once a publisher agrees…
Episode 20 Becoming a Bestselling Author
Marketing your book is a huge part of becoming a best-seller, and much of the onus of marketing will fall on you. Learn about how you'll be expected to provide…
Episode 21 Career Marketing Strategies for Writers
Author websites, blogs, newsletters and emails, and social media will be your responsibility, and these marketing tools are often required by your publisher. Get tips on creating successful marketing tactics…
Episode 22 The Self-Publishing Path: When and How
Discuss the value of publishers, then review specific scenarios in which you may not need those benefits. When is self-publishing a viable option for your book? Get invaluable advice on…
Episode 23 Principles of Self-Publishing Success
Understand the vital role metadata plays in positioning your self-published book for success. Examine pricing models to attract a large audience that is hesitant about purchasing from an unknown entity.…
Episode 24 Beyond the Book: Sharing Ideas in the Digital Age
In an era when attention spans are shrinking and collaborative reading and writing are becoming more common, it's important to consider the story or message you wish to share, rather…

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