The Illusionists
The Globalization of Beauty

The Illusionists - The Globalization of Beauty
Show More

2 videos in this playlist

The Illusionists
'The Illusionists - Feature Length' is part of a series of films from Media Education Foundation. The Illusionists examines how global advertising firms, mass media conglomerates, and the beauty, fashion,…
The Illusionists - Abridged Version
'The Illusionists - Educational Length' is part of a series of films from Media Education Foundation. The Illusionists examines how global advertising firms, mass media conglomerates, and the beauty, fashion,…

Comments (14)

Anonymous picture

This film had me sitting on the edge of my seat the entire time.

Anonymous picture

Excellent. Please translate to Spanish and play it in Latin America.

Anonymous picture

That old guy showing the progression of the Ken doll is wrong. People ARE bigger & stronger now. You don't see that wimpy 70s body anymore. We're designed to MOVE & have muscles. I think athletic bodies are way better looking.

Anonymous picture

So glad to know that now I can NEVER be perfect! LOL
51 yrs. of exercise, nutrition, surgeries etc. & still not there but super fit & healthy.
I just never look at advertisements because I KNOW I don't measure up.
Also not a huge consumer, can't afford it & ...Read more

Anonymous picture

I have actually seen this film before taking this class and the one thing I always
remembered was the difference in the color of skin women want depending on where they live.
This time around watching it it brought chills to my body thinking about the fact that women
are so ...Read more

Anonymous picture

I had never realized how much I was blindsided or brainwashed from all that consumers advertise. This video had so much information that I could directly relate too. From the way women are expected to look and feel as well as how women themselves fall prey to all that we see around us and ...Read more

Anonymous picture

This film made me realize that even I have fell victim to the medias tactics to make women feel like they aren't enough. I believe that if we do use the power of the media for good we will be able to make a difference in the way women see themselves and we should continue to push positivity ...Read more

Anonymous picture

This video made me sad for the women of today's world and for the women of the future. While the media is putting out unrealistic ideas of what women should look like day in and day out, it is heartbreaking to know that women in our world will do anything to look the way society tells them to ...Read more

Anonymous picture

This video gave me a more clear picture of what it is companies are doing in order to sell their products and also the lengths people will go to in order to have the "ideal body".

Anonymous picture

This video provided a very accurate depiction of the ideals that society puts on both us women and men. The truth that the sadder you are the more money that companies make was hard to hear but undeniably true. This film is worth seeing due to its content.

Anonymous picture
M @St Johns University

I've incorporated this video into our studies of Mass Media and Advertising. It never fails to surprise me about the lack of awareness on the part of my students how advertising shapes their view of the world.
A film of this quality is a more valuable teaching tool than any lecture

Anonymous picture

Very accurate! Every school should show this to children until the media stops portraying women like this

Anonymous picture

I love this video! I just wish it was made more accessible for those without a streaming service, this message deserves to be louder.

Anonymous picture

worth watching!

Related videos

Killing Us Softly - Advertising's Image of Women
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay…
Miss Representation
Like drawing back a curtain to let bright light stream in, MISS REPRESENTATION uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contributes to the under-representation of women in positions of power and…
America the Beautiful - Obsession with Physical Beauty in America
Filmmaker Darryl Roberts goes on a five year journey to examine America's growing obsession with physical beauty and perfection, unearthing its origins and deadly risks. In AMERICA THE BEAUTIFUL we see how increasingly unattainable images contribute to the rise in low self-esteem, body dismorphia, and eating disorders for young women…
Tough Guise 2 - Violence, Manhood & American Culture
In this highly anticipated update of the influential and widely acclaimed Tough Guise, pioneering anti-violence educator and cultural theorist Jackson Katz argues that the ongoing epidemic of men's violence in America is rooted in our inability as a society to move beyond outmoded ideals of manhood. In a sweeping analysis…
What a Girl Wants
During the spring of 2000, eleven girls aged 8 to 16 from a variety of socio-economic backgrounds and two classrooms of middle and high school students were interviewed about their views on media culture and its impact on their lives. Their insightful and provocative responses provide the central theme of…
The Empathy Gap - Masculinity and the Courage to Change
In The Bro Code and Generation M, filmmaker Thomas Keith examined how American culture bombards young men with sexist and misogynistic messages. In The Empathy Gap, he looks more closely at the ways these messages short-circuit men's ability to empathize with women, respect them as equals, and take feminism seriously.…
Souls of Black Girls - The Image of Women of Color in the Media
Filmmaker Daphne Valerius's award-winning documentary The Souls of Black Girls explores how media images of beauty undercut the self-esteem of African-American women. Valerius surveys the dominant white, light-skinned, and thin ideals of beauty that circulate in the culture, from fashion magazines to film and music video, and talks with African-American…
Dreamworlds 3 - Desire, Sex & Power in Music Video
Dreamworlds 3 examines the stories contemporary music videos tell about girls and women, and encourages viewers to consider how these narratives shape individual and cultural attitudes about sexuality. Illustrated with hundreds of up-to-date images, Dreamworlds 3 offers a unique and powerful tool for understanding both the continuing influence of music…
GTFO: Get the F**k Out - Women in Gaming
Sparked by a public display of sexual harassment in 2012, GTFO pries open the video game world to explore a 20 billion dollar industry that is riddled with discrimination and misogyny. Although half of all gamers are women, females are disproportionately subject to harassment and abuse from other gamers, and…
The Mask You Live In
THE MASK YOU LIVE IN follows boys and young men as they struggle to stay true to themselves while negotiating America's narrow definition of masculinity. Pressured by the media, their peer group, and even the adults in their lives, our protagonists confront messages encouraging them to disconnect from their emotions,…
Girls: Moving Beyond Myth
This compelling new documentary focuses on the sexual dilemmas and difficult life choices young girls face as they come of age in contemporary American culture. Challenging long-held myths about girlhood, the film draws on the insights of girls themselves to explore and shed light on their actual lived experience as…
Step by Step - Building a Feminist Movement
This inspiring film follows the lives of eight Midwestern women, six of whom became founders of National Organization for Women (NOW). Set against a backdrop of decades of war, prosperity and reform, their stories beautifully illustrate the continuity and diversity of 20th-century feminism, as the participants describe the labor, civil…