Marketing Mix: Product Case Studies

Marketing Mix: Product Case Studies
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3 videos in this playlist

Extension Strategies
Skoda: how did Volkswagen reinvent the Skoda brand? Famous Failures! How some brands went "a stretch too far", including Harley Davidson perfume, yoghurt from Cosmopolitan magazine and mountain bikes from…
Long Lives, Short Lives, Reincarnations
The Mars bar. What is the secret of its longevity? Cadbury's Fuse went off like a rocket but fizzled out - but Wispa came back from the dead. Lyle's Golden…
New Product, Same Brand
Call Of Duty is the masterbrand for a range of products - critics accuse Activision of "diluting the brand". Activision says: just look at sales! Special Editions is another way…

Related videos

Marketing Mix: Product
Key topics explored in this video series include:
  • Value Analysis
  • Product Life Cycle
  • Product Portfolio
  • Boston Matrix
  • Product Differentiation
  • Brand Extension/Product Extension
  • An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics
  • Marketing Strategy
  • Retailing
  • Corporate Social Responsibility
  • External Factors
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits…
Marketing Mix: Price
Key Topics covered in this video include:
  • Pricing Strategies
  • Price & Income
  • Elasticity Of Demand
  • Penetration Pricing
  • Promotional & Premium Pricing
  • Skimming
  • Price Discrimination
The Marketing Mix At Cadbury's
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the "masterbrand". To…
The Marketing Series 7 - The Marketing Mix: Promotion
Key topics covered include: The Promotional Mix Advertising Direct Marketing PR & Sponsorship Point Of Sale Promotion Above The Line/Below The Line Marketing Ethics Internet v Conventional Promotion
Marketing Strategy Case Studies - The Starbucks Experience
Key Topics
  • Marketing Strategy
  • Retailing
  • Corporate Social Responsibility
  • Globalisation
Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. How did…
Introduction to Marketing
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can…
Event Marketing
Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large…
E-Commerce: Business to Business
In the world of B2B, e-commerce volatility is so endemic it's hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating their own IPC networks. To help…
Marketing Nonprofit Organizations in Today’s Economy
The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like "partnering" and negative outcomes like "chugging." Focuses on marketing issues, problems, and strategies facing…
Fashion Display Skills
Goes beyond basic display to a hands-on, step-by-step approach to developing display building skills. Techniques shown in depth are the dressing of a mannequin, dressing a shirt form, dressing a coat form, and the enhancing of waterfall displays.
Multi-Channel Retailing
Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate & Barrel & Marshall Field are examined to show the benefits of this…