The Marketing Series 3: The Power Of the Brand

The Marketing Series 3: The Power Of the Brand
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A Marketing Strategy: Energizing the Brand
To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really "energized" their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as…
No Logo - Brands Globalization Resistance
Part of the Series: MEF Debt & Consumerism Collection
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can the targets of anti-corporate campaigns by activists and protestors? No Logo, based on the best-selling book by Canadian journalist and activist…
A Retailing Strategy: The Store is the Brand
Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York…
The Marketing Series 7 - The Marketing Mix: Promotion
Key topics covered include: The Promotional Mix Advertising Direct Marketing PR & Sponsorship Point Of Sale Promotion Above The Line/Below The Line Marketing Ethics Internet v Conventional Promotion
Harnessing the Power of Blogs
As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission.
The Inspiration Series: The Dynamics of Couples 2
The follow-up to the very popular "The Dynamics of Couples" collection, this program of brilliant short films, advertising, and brand films dives further into the complexity and comedy of marriage and friendship.
The Inspiration Series: All in the Family
Explore a wide selection of family structures and conflicts in this diverse and engaging program of 10 short-form videos illuminating the many ways these bonds motivate and define us. All the videos were carefully curated by the editors of Stash Magazine.
The Inspiration Series: Fighting the Good Fight
A powerful collection of short-form videos raising awareness of crucial global issues including human rights, refugee relief, sexual abuse, mental health, disease research, wildlife preservation, ocean conservation, and animal rights.
The Inspiration Series: Comedy in Advertising - Volume 2
The second volume of this hit collection features 16 more funny and innovative promotional films designed to help brands break out of the cluttered media landscape with style and wit. Curated exclusively for Kanopy by the editors of Stash Magazine.
The Marketing Series 1: The Internet Revolution
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media.…
Introduction to Marketing
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can…
Event Marketing
Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large…