The Marketing Series 7
The Marketing Mix: Promotion

The Marketing Series 7 - The Marketing Mix: Promotion
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2 videos in this playlist

Introduction To Promotion/Advertising
Why do businesses promote their goods? To sell more, of course - but it's not as simple as that. There are different reasons requiring different solutions: a different "promotional mix".…
Other Parts of the Promotional Mix
In this part we look at the other elements in the promotional mix (apart from advertising, covered in Part 1): including direct marketing (mail, email & social media), public relations,…

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