The Marketing Series 7
The Marketing Mix: Promotion

The Marketing Series 7 - The Marketing Mix: Promotion
Show More

2 videos in this playlist

Introduction To Promotion/Advertising
Why do businesses promote their goods? To sell more, of course - but it's not as simple as that. There are different reasons requiring different solutions: a different "promotional mix".…
Other Parts of the Promotional Mix
In this part we look at the other elements in the promotional mix (apart from advertising, covered in Part 1): including direct marketing (mail, email & social media), public relations,…

Related videos

Marketing Mix: Product
Key topics explored in this video series include:
  • Value Analysis
  • Product Life Cycle
  • Product Portfolio
  • Boston Matrix
  • Product Differentiation
  • Brand Extension/Product Extension
  • An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.
Marketing Mix: Price
Key Topics covered in this video include:
  • Pricing Strategies
  • Price & Income
  • Elasticity Of Demand
  • Penetration Pricing
  • Promotional & Premium Pricing
  • Skimming
  • Price Discrimination
Marketing Mix: Product Case Studies
Key Topics covered in this video incluide:
  • Extension Strategies
  • Famous Marketing
  • Failures
  • Long Lives, Short Lives, Reincarnations Masterbrands
The Marketing Mix At Cadbury's
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the "masterbrand". To…
The Marketing Series 1: The Internet Revolution
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media.…
Introduction to Marketing
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can…
Event Marketing
Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large…
E-Commerce: Business to Business
In the world of B2B, e-commerce volatility is so endemic it's hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating their own IPC networks. To help…
Marketing Nonprofit Organizations in Today’s Economy
The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like "partnering" and negative outcomes like "chugging." Focuses on marketing issues, problems, and strategies facing…
Fashion Display Skills
Goes beyond basic display to a hands-on, step-by-step approach to developing display building skills. Techniques shown in depth are the dressing of a mannequin, dressing a shirt form, dressing a coat form, and the enhancing of waterfall displays.
Multi-Channel Retailing
Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate & Barrel & Marshall Field are examined to show the benefits of this…
Retailing in Europe
Compares and contrasts retailing in Western Europe with retailing in the United States. Discusses supermarkets, hypermarkets, franchising, apparel retailers, auto dealers, etc. Special topics include social/cultural differences and retail implications of the European Union.