Marketing Strategy Case Studies: Tesco – Triumph and Tragedy

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Marketing Strategy Case Studies: Tesco – Triumph and Tragedy

2015
27 mins

Key Topics

  • Marketing Strategy
  • Retailing
  • Corporate Social Responsibility
  • External Factors

Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and...

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