Marketing Your Library

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Merchandising Strategies
Learn how to merchandize your library's collection and increase circulation and customer satisfaction. Detailed, step-by-step instructions give you the skills you need to create vibrant displays that grab customers' attention. This comes with a manual of tips and instructions. 3 1/2 Stars ~ "Designed to help achieve a professional, consistent…
Holding an Effective Meeting
Learn strategies for having your meetings be effective and efficient. In today's fast-paced world, it's important to use our time efficiently and a well-run meeting can do just that. Among the topics covered are:
  • The role of the moderator
  • Setting a workable agenda
  • Keeping…
Serving Teens in Libraries
The training program highlights libraries that provide outstanding services to teens and shows how to replicate their successes. Serving Teens in Libraries showcases the outstanding services offered by the Public Library of Charlotte (NC) and Mecklenburg County, Queens (NY) Library, and the Baltimore County (MD) Public Library. LVN crews spent…
People First
About 12 percent of the people your library could serve or hire have some type of disability in vision, learning, mobility, etc. People First demonstrates ways to break down both physical and attitudinal barriers without a large investment of time and money. Emphasis is on sensitivity, service and providing employment…
Tell Me How Career Series: Librarian
Tell Me How Career Series - Career Education & Opportunities for Young People. Recommended for both School, Public Libraries and Guidance Offices. The Tell Me How series is a necessary addition to any library, guidance center of school curriculum. It explores a large number of career opportunities for young people…
Wikis, Podcasts, and Blogs, Oh My!
This program highlights blogs, wikis, podcasts, RSS feeds, social networking websites, and video sharing websites. It also shows how libraries across the country are using these technologies to reach out to new customers and improve their services. Helene Blowers, Director of Digital Services for Columbus Metropolitan Library, is interviewed in…
Solving Difficult Situations
This program will show you recommended ways of handling difficult situations that your library and staff may encounter. Among the issues covered are potentially violent patrons, bomb threats, sexual harassment, and inappropriate Internet browsing. "Highly recommended..." - Video Librarian
Be Prepared
Library Security experts and staff members discuss practical security recommendations to create an effective security policy for your library. Examples are shown of staff correctly handling security problems, including approaching rule-breaking patrons, personal safety and patrons carrying weapons. "Recommended for all libraries." ~ Library Journal
Differences Make Us Stronger
This program looks at diversity in the context of serving the internal and external customers and helps you set up your own diversity policies and procedures. Five topic areas are included: Customer Service, Materials and Programs, Communication, the Workplace, and Training. 3 Stars ~ "Drawing on commentary from library directors,…
Advertising in the Digital Age
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in…
Conducting the Reference Interview
Learn the stages of a reference interview and the behaviors necessary to conduct a successful reference interview. Produced with a content committee of reference librarians and trainers. The program also discusses the unique challenges of online reference interviews. "Although an online reference interview is a lot like that done in-person,…
Party Lashes
Eyelashes accentuate the most dramatic feature on the face: the eyes. Professional Hollywood makeup artist, Damien Salter, shows you how to add to the drama with additional lashes, eyelash strips, gems, or even synthetic flower petals. In this video, Salter instructs step-by-step how to prepare your clients, select lashes, prepare…