Multiculturalism
How Retailers Reposition Themselves to Address Ethnic Diversity

Multiculturalism - How Retailers Reposition Themselves to Address Ethnic Diversity
Show More

Related videos

Marketing to Multi-Ethnic Consumers
It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members…
How to Segment a Market
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with the best market data available or (as can be the…
The Promise and Perils of Social Media
Dig into the unique opportunities--and challenges--of social media and word-of-mouth communications. From Facebook pages to viral videos, you'll learn how to navigate today's marketing innovations and tap into their power, reach, and low cost. You'll also learn how to dodge common errors other companies make.
Introduction to Marketing
Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can…
Event Marketing
Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large…
Innocent Drinks
This is the story of Innocent Drinks - the fruit smoothie company which has used its healthy image to carve out a unique position for itself in the drinks market. HOW IT ALL STARTED: The company was set up by three young men in 1998. The early days were difficult…
The Marketing Series 7 - The Marketing Mix: Promotion
Key topics covered include: The Promotional Mix Advertising Direct Marketing PR & Sponsorship Point Of Sale Promotion Above The Line/Below The Line Marketing Ethics Internet v Conventional Promotion
Direct Response, Out-of-Home and Supplemental Media
Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, & responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners,…
Marketing Mix: Product
Key topics explored in this video series include:
  • Value Analysis
  • Product Life Cycle
  • Product Portfolio
  • Boston Matrix
  • Product Differentiation
  • Brand Extension/Product Extension
  • An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.
E-Commerce: Business to Business
In the world of B2B, e-commerce volatility is so endemic it's hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating their own IPC networks. To help…
Marketing Nonprofit Organizations in Today’s Economy
The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like "partnering" and negative outcomes like "chugging." Focuses on marketing issues, problems, and strategies facing…
Marketing Mix: Price
Key Topics covered in this video include:
  • Pricing Strategies
  • Price & Income
  • Elasticity Of Demand
  • Penetration Pricing
  • Promotional & Premium Pricing
  • Skimming
  • Price Discrimination