Part 2: Strategic Planning and Branding

Part 2: Strategic Planning and Branding
Show More

7 episodes in this series

Episode 1 Reflection on Product Portfolio and the Boston Matrix is discussed.
Reflection on Product Portfolio and the Boston Matrix
Episode 2 Product Life Cycle
Product Life Cycle is discussed.
Episode 3 Brand Equity and Brand Extension
Brand Equity and Brand Extension is discussed.
Episode 4 Reflections on the SWOT Analysis
Reflections on the SWOT Analysis is discussed.
Episode 5 Reflection on Leadership and Michael Porter’s Value Chain
Reflection on Leadership and Michael Porter's Value Chain is discussed.
Episode 6 Reflection on Lean
Reflection on Lean is discussed.
Episode 7 Strategic Planning
Strategic Planning is discussed.

Related videos

Part 1: Strategic Planning and Branding
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Mission & Vision
  • Target…
Part 3: Communication Campaign Development
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration.
  • Episodes in this section include:
  • Agency Positions and the…
Part 4: Media Activation
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Push Pull Strategy
  • Community…
Part 5: Digital Marketing and Social Media
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Customer Journey Mapping
  • Big…
Part 6: Global Management
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Reflection on Business Development…
Part 7: HR Management and Innovation
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Reflection on Mission, Vision…
Part 8: Entrepreneurship
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Personal Branding
  • From Idea…
Holk Master-Class - ABC of Strategy, Marketing and Communications
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration.
A Marketing Strategy: Energizing the Brand
To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really "energized" their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as…
The Marketing Series 3: The Power Of the Brand
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don't - they have…
No Logo - Brands Globalization Resistance
Part of the Series: MEF Debt & Consumerism Collection
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can the targets of anti-corporate campaigns by activists and protestors? No Logo, based on the best-selling book by Canadian journalist and activist…
Harnessing the Power of Blogs
As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission.