Part 3: Communication Campaign Development

Part 3: Communication Campaign Development
Show More

5 episodes in this series

Episode 1 Agency Positions and the Creative Brief
Agency Positions and the Creative Brief is discussed.
Episode 2 Holk’s Communication Platform Model CPM
Holk's Communication Platform Model CPM is discussed.
Episode 3 Aristotle’s Modes of Persuasion
Aristotle's Modes of Persuasion is discussed.
Episode 4 Creative Development, Tagline, Logline and Structure
Creative Development, Tagline, Logline and Structure is discussed.
Episode 5 Storytelling
Storytelling is discussed.

Related videos

Holk Master-Class - ABC of Strategy, Marketing and Communications
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration.
Part 1: Strategic Planning and Branding
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Mission & Vision
  • Target…
Part 2: Strategic Planning and Branding
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Reflection on Product Portfolio…
Part 4: Media Activation
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Push Pull Strategy
  • Community…
Part 5: Digital Marketing and Social Media
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Customer Journey Mapping
  • Big…
Part 6: Global Management
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Reflection on Business Development…
Part 7: HR Management and Innovation
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Reflection on Mission, Vision…
Part 8: Entrepreneurship
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include:
  • Personal Branding
  • From Idea…
Marketing Communications That Work
Add to your "marketing toolkit" some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board's famous "Got Milk" campaign. Also, get tips on how to command consumers' attentions without turning them off.
Harnessing the Power of Blogs
As a platform for daily online publishing, blogs can dynamically connect your site to the larger online ecosystem and draw people to your site. The more readers that link to your blog, the higher your search engine ranking. Learn how blogging can expand your editorial mission.
Mobile Strategies
Mobile content usage is rapidly expanding, offering opportunities for content owners and advertisers to deliver their message to mobile devices. Here's how to get started, from market assessment and business case planning to partnering, distribution and revenue strategies.
Promotional Strategy for Small Business
A comprehensive strategy for attracting customers may be the most important element of the business plan. This program leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. It contains any helpful suggestions to aid the entrepreneur in gaining maximum…