Pink ribbons...they're everywhere: tee-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums...the list goes on and on. They make us feel good, as if we're all engaged in a successful battle against breast cancer.
But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration (and money)... and wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens?
Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause."
"Critic's pick! Uncannily prescient and enduringly timely." - The Washington Post
"Debunks the 'comfortable lies' and corporate doublespeak that permeate the breast cancer movement/industry." - Variety
"Revelatory. Deserves to be seen." - The New York Times
"This could be the most important documentary of the year. Forget that: of the decade." - Trust Movies
" Powerful... Enlightening." - Time Out New York
"Shocking and enraging...yet very entertaining." - San Francisco Bay Guardian
"Provocative. Argues persuasively that much of what we're currently doing to fight breast cancer is feel-good nonsense or worse." - The Hollywood Reporter
"A stinging indictment and trenchant critique of breast cancer 'culture'." - Los Angeles Times
