The Power of Persuasion by Robert Cialdini

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The Power of Persuasion by Robert Cialdini
Part of the Series: Stanford Executive Briefings

2001
54 mins

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology...

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Directors
Catherine O'Brien, Gordon Gurley, Karen Sutton, Mauricio Quijano, Robert Cialdini