Principles for Unleashing Your Imagination

Principles for Unleashing Your Imagination
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Principles for Converging on the Best Ideas
What mindset and attitude do you need to decide which of your ideas to pursue? Professor Puccio reveals the four key principles you need for success: practicing affirmative judgment, keeping novelty alive, checking your objectives to make sure they meet the needs of reality, and - of course - staying…
Stages of the Creative Process - and You
Learn explicitly about creative problem solving, a research-based process that can help close the gap between what you have and what you want. There are four stages: clarify (identifying the challenge), ideate (generating tentative solutions), develop (turning good ideas into great solutions), and implement (moving your solutions from your head…
The Creative Person - Practice and Passion
What, exactly, is creativity? Take a closer look at what makes a creative person in this introductory lecture that explores ancient ideas about creativity (including the muses of the ancient Greeks); debunks common myths about the sources of creativity; and examines how play, passion, practice, and purpose can enhance your…
Lateral Thinking Is a Survival Skill
First, investigate the evolutionary history of creativity in human beings and the fascinating paradox of conformity and creativity - both essential to the survival and development of our species. Then, learn about how modern education approaches creativity in our youth, and several lateral thinking skills to promote more playful ideation.
Creative Styles - Adaptors and Innovators
Using examples of real-life creative icons, investigate two major "styles" of creativity exemplified by Norman Rockwell and Pablo Picasso. The first: adaptors, who are precise, reliable, and detail oriented. The second: innovators, who approach problems from novel angles. Where do you fall on the adaptor-innovator style spectrum? Why is it…
Combining Opposites - Diverge, Then Converge
Focus now on the nature of creative thinking itself, with a look at divergent thinking (which involves intuition and associative thought) and convergent thinking (which selects and develops the most promising ideas). Along the way, you'll learn skills for balancing these surprisingly complementary ways of thinking in your own life.
Clarifying the Challenge
This lecture focuses on the clarification step of creative problem solving, in which you identify your goal, gather data, and formulate your challenge. Professor Puccio shows you how to use a variety of helpful tools, including finding out the "who, what, where, when, why, and how" of a problematic situation…
Clarify Even More - Webbing and Storyboarding
Continue learning about clarification with a closer look at some more advanced tools to add to your toolkit. One is webbing, which leverages two probing questions to broaden your perspective and think in abstract terms. The other is storyboarding, a tool designed to tell your story in a visual sequence.
Classic Brainstorming and Brainwriting
Learn how to brainstorm the right way. Explore the three roles in a classic brainstorming session (the facilitator, client, and resource group members) and try your hand at brainwriting, a variation on brainstorming that involves silent cross-ideation - all while peering over the shoulders of an actual brainstorming session in…
Tools for Enhanced Brainstorming
Get three more advanced tools to help you generate bold, creative ideas. The first is reverse brainstorming, a variation that helps shake things up. The second is forced relationships, which facilitate associative thought and recharge thinking. The third is visually identifying relationships, which uses images and pictures to stimulate ideas.
Borrowing and Modifying Ideas
True creators don't work in isolation. Instead, they often borrow from or modify the ideas of their predecessors. Here, learn how to incorporate solutions from other people (as well as nature) into your specific challenge with the power of tools in Synectics, which rely on the use of direct and…
Systemic Tools to Generate New Ideas
Attribute listing, which makes small variations to an idea. Morphological matrix, which combines two attributes to create new outcomes. SCAMPER, a mnemonic for idea-spurring questions (Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Rearrange). Put these fascinating idea-generation tools to work in a series of fun, real-world exercises.