Selling Australia Series

Selling Australia Series
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3 episodes in this series

Episode 1 The Brand
In 1984, the Australian Tourist Commission launched an advertising campaign promoting Australia to the world. The commercials not only made the country a number one holiday destination, they also put…
Episode 2 The Red Heart
Images of the outback and indigenous culture have been used to sell Australia for decades, yet few Australians have had significant contact with either. In this episode, two sets of…
Episode 3 Tourist Town
In tropical far-north Queensland, Cairns is a tourist mecca. As planeload after planeload of visitors arrive, even the customs officials are getting training in hospitality and cultural sensitivity. For tourists,…

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