Sugar Coated Investigating PR Tactics Implemented by the Food Industry
Sugar Coated examines the various public relations tactics that the food industry has employed over the years to beat back accelerating concerns about the toxicity of sugar. Its starting point is a secret PR campaign the industry devised in the 1970s to deflect attention away from developing health concerns about sugar. It then traces how in the years since the industry has honed its PR tactics to counter mounting scientific evidence about the dangers of sugar.
In the end, Sugar Coated leaves us with two crucial questions: Will the PR specialists of the multibillion-dollar food industry continue their amazing run of success and allow Big Sugar to keep sweetening the world's food supply? Or will today's heightened level of public awareness about the relationship between sugar consumption and skyrocketing rates of obesity, diabetes, heart disease, and fatty liver disease in children prove to be too much for industry spin to handle -- ultimately forcing the same kind of reckoning we saw with Big Tobacco?
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152 mins
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Sugar Coated
Sugar Coated examines the various public relations tactics that the food industry has employed over the years to beat back accelerating concerns about the toxicity of sugar. Its starting point…
Sugar Coated - Abridged
Sugar Coated examines the various public relations tactics that the food industry has employed over the years to beat back accelerating concerns about the toxicity of sugar. Its starting point…
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Comments (3)
A startling new study published earlier this fall reveals that the sugar industry secretly funded decades of scientific research that falsely downplayed the known health risks of sugar. (You can read the study here: Read more
A startling new study published earlier this fall reveals that the sugar industry secretly funded decades of scientific research that falsely downplayed the known health risks of sugar. (You can read the study here: http://jamanetwork.com/journals/jamainternalmedicine/article-abstract/25...) Dr. Cristin Kearns, who is featured in Sugar Coated, co-authored the study, blowing the lid off the sugar industry’s deliberate effort to muddy the scientific waters.
Read lessA very interesting documentary
Awesome documentary. Really painted the issue well about Obesity and the social perception of sugar well. A good companion to the documentary "Fed Up"