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The Business Plan In Action: Three Cases Studies
Part of the Series: Essentials of Marketing Collection
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the…
Basics of Finance 1: Are We Making A Profit?
Part of the Series: Accounting and Finance Collection
A light-hearted case study offering a clear guide to the financial ideas businesspeople need to grasp. Jay's business, designing websites and CDs, is doing well. But then he meets an old friend who's now an accountant. She gives him some…
Finance In Business I
Part of the Series: Accounting and Finance Collection
You can have a great product, great marketing ideas, but if you don't understand how finance works, you're in trouble. This is an entertaining guide to sources of finance for business start-ups: CASE STUDIES: Using real-life businesses, the film illustrates…